In the first of a series of thought-provoking and practical guides, Head of Communications at Manchester’s multi-arts venue HOME, Kat Harrison-Dibbits outlines the steps needed to effectively measure your PR campaign.
Resources tagged with Core Skills
Lorna Dennison, senior consultant, Morris Hargreaves McIntyre shows us some simple ways to stop evaluation just being a tick box exercise and turn it into rocket fuel for future improvement.
Culture Segments is a powerful psychographic segmentation tool developed by Morris Hargreaves McIntyre. It helps you better understand and engage with your attenders and non-attenders. It fuels the engagement strategies of hundreds of performing arts venues, zoos, galleries, museums and heritage organisations worldwide.
Hannah Mason, Head of Social Entrepreneur Support, Creative United talks to Professor of Brand Strategy and Culture, Jonathan Wilson about brand, Black Lives Matter, cancel culture and predictions for the future. One of a series of AMAculturehive podcasts commissioned for The Learning Lounge, AMA Arts Marketing Festival 2020.