Pricing: Mythbusting dynamic pricing
In the second of a series, Bence Marosi, pricing expert and CEO of DynamO Pricing, cuts through some of the common myths and suspicions surrounding the use of dynamic pricing.
Resources tagged with Core Skills
Navigating Digital – how Art Fund developed a new strategic approach
Optimising your digital activity for effectiveness can be a huge challenge because there are so many different factors that affect success. Mike Keating from Art Fund and Substrakt’s Katie Moffat detail how Art Fund developed a more joined up, coherent approach to digital.
Segmentation: Eco Mindsets
A free segmentation framework to shape environmental sustainability plans and craft messaging that fits your brand and offer. A look at Eco Mindsets, audience insight specialist, MHM‘s targeting and profiling system that helps organisations drive positive behaviour change in support of the environment.
Cultural Content: Personas and segmentation
Georgina Brook, Senior Content Strategist at One Further starts from the assumption that ‘all models are wrong, but some are useful’ in this insightful look at how to categorise digital users. First published on the Cultural Content newsletter of digital specialists One Further.
Heritage Pulse: Spotlight on Skills
Results of a UK Heritage survey focussing on skills in the heritage sector. Respondents were asked about their own skills and levels of confidence in their roles, where they felt there were skills gaps or shortages in their organisations and across the sector, and to what extent heritage organisations are investing in skills.
Putting your brand voice into action
Putting your brand voice into action isn’t straightforward. Zosia Poulter, Content Strategist at Substrakt helps us dodge the challenges and maximise the benefits of understanding ‘Tone of Voice’ (TOV).
The 5 best AI tools for content marketing
Navigating the influx of AI tools on the market can feel overwhelming, with more sprouting up every week. Hannah Cunningham, Marketing Consultant at The DeWolf Group outlines her top five AI tools to save time and elevate your content marketing.
Audience Spectrum: How to get the most from the cultural sector’s leading segmentation tool
Chris France, Head of Product Growth & Customer Success, Ben Jeffries, Head of Scotland and Megan Tripp, Community Manager at The Audience Agency take us through how you can get the most from Audience Spectrum.
Introducing…the Historic England Segments
The Historic England Segments are designed to help understand how people relate or could relate to heritage, driven by their personal values. They are defined to help us connect more effectively with our existing audiences and also to engage with new and diverse visitors and groups.
Top tips for working multiple roles in a small arts organisation
Following on from a panel session at the Cultural Enterprises Conference 2023 – with Holly Burrows, The Cartoon Museum; Rosie Baker, Bishopsgate Institute; and Kate Rolfe, The Revels Office – this article shares top tips for working multiple roles in a small arts organisation.