Resources tagged with Core Skills



How to measure your PR campaign

In the first of a series of thought-provoking and practical guides, Head of Communications at Manchester’s multi-arts venue HOME, Kat Harrison-Dibbits outlines the steps needed to effectively measure your PR campaign.

Segmentation: introducing Culture Segments

Culture Segments is a powerful psychographic segmentation tool developed by Morris Hargreaves McIntyre. It helps you better understand and engage with your attenders and non-attenders. It fuels the engagement strategies of hundreds of performing arts venues, zoos, galleries, museums and heritage organisations worldwide.

Mentoring

Mentoring This four-part training video is for mentors: people who are either mentoring or are thinking about mentoring; and has been designed to remind you how and why mentoring works. The AMA mentoring scheme is for those working in arts, heritage and cultural sector. It is a great way to gain new skills, build self-confidence and increase ... Read more

Brand

Brand Issue 62 / Spring 2016 A refreshing change To celebrate the AMA’s recent brand refresh and the launch of our new website, this first full-colour issue of JAM looks at branding and the impact brand can have on loyalty, income and fundraising. Robert Jones from creative consultancy Wolff Olins considers the challenges of brand loyalty and reflects on how arts organisations can approach brand-building. Challenging ... Read more