In this Digital Heritage Lab webinar recording, Trish Thomas explains how to use the data from free analytics tools for your website and social media channels to help you understand the demographics, behaviours and motivations of your digital audiences. Trish will help you decide which metrics to focus on in Google Analytics and in the … Read more
Resources tagged with Audience Behaviour
TRG Arts’ analysis of performing arts box office data at the one-year anniversary of the Covid-19 shutdown reveals catastrophic impact on both sides of the Atlantic. David Brownlee, Managing Director, Purple Seven, takes us through the findings.
Culture has always played a role in subversion, empowering activism and holding power to account. If museums want to be ‘of’ the communities they exist in, then they of course need to advocate for them. Morris Hargreaves McIntyre have identified six principles for museums to follow if they wish to incite meaningful social action in … Read more
Culture Segments is a powerful psychographic segmentation tool developed by Morris Hargreaves McIntyre. It helps you better understand and engage with your attenders and non-attenders. It fuels the engagement strategies of hundreds of performing arts venues, zoos, galleries, museums and heritage organisations worldwide.
The January 2021 findings from the Culture Restart research by the Insights Alliance, a partnership between Baker Richards, Indigo and One Further. The research supports cultural organisations at all stages of reopening, and will track customer sentiment over six months, giving organisations instant access to audience insight and building a national picture for the benefit of the whole sector.
Kizzie Burkett, Account Manager at international arts and live entertainment marketing agency AKA looks at how we can apply behavioural economics to the arts and entertainment sector.
The sixth edition of Now, New and Next from Arts Fundraising & Philanthropy focuses on the future of fundraising, marketing and audience strategies. A range of expert voices offer their insight and expertise across some of the key fundraising and philanthropy topics of the moment.
5 great tips that will ease your path to reopening from Cuseum
A playbook of tactics for membership organisations to take advantage of changing attitudes. Developed by Freestyle following research with over 2,000 UK adults exploring expectations, behaviours and attitudes to memberships.
The second wave of responses to the Culture Restart research by the Insights Alliance, a partnership between Baker Richards, Indigo and One Further. The research supports cultural organisations at all stages of reopening, and will track customer sentiment over six months, giving organisations instant access to audience insight and building a national picture for the benefit of the whole … Read more