Inclusion
Making everybody count
This collection features many of our resources designed to build your knowledge of current research on keeping inclusion – in its broadest sense – at the heart of your work.
You will find practical guides, case studies and videos offering a range of perspectives on how working inclusively can enhance your organisation.
Audience Diversity Academy
From scepticism to action: practical AI recipes for under-resourced cultural teams
Edd Baldry, co-founder of Make Sense Of It, explores why cultural organisations struggle to move from AI scepticism to practical action and how a simple recipe approach can change that. Drawing on twenty years working in and around the charity sector, he identifies the real barrier: it’s not understanding the technology, it’s finding a starting … Read more
Podcast corner: AI, marketing and responsible use
Whether you’re just starting to explore AI or already deep in the weeds, these podcasts offer some of the sharpest thinking on AI and marketing — from practical strategy to the bigger questions, these pods will inform how you think about AI at work.
Together We Act Deep Dive: Political Landscape – communicating in polarised times
A more detailed exploration of the qualitative data from Arts Marketing Association’s Together We Act Research following on from the initial findings. It takes a deep dive into the qualitative data on communicating in polarised times plus a series of one-to-one conversations with AMA members from across the four nations of the UK.
Museums and Galleries Benchmark 2026: Top findings
What does the landscape of museum and gallery attenders look like in 2026? The first Indigo Share Benchmark for Museums and Galleries draws on almost 6,000 visitor responses to build a picture of what these visitors expect, need and value.
The State of the Arts PR Survey 2026
Publication closures, AI, funding and budget cut are the top concerns for arts sector PRs in 2026. Communications agency Mobius Industries draws key insights from its annual State of the Arts PR Survey that takes the temperature of arts PR across the UK.
From regional roots to national ambition: how Cornwall Museum and Art Gallery is navigating change
Cornwall Museum and Art Gallery’s transformation shows how meaningful change requires more than new technology. Sarah Bagg, founder of ReWork Consulting, shares lessons on recognising expertise gaps, choosing systems that grow with ambition, and building internal confidence while navigating rebranding, refurbishment and visitor growth.
Five key audience trends reshaping arts marketing in 2026
Marketing consultant Christina Lister identifies five critical audience trends reshaping arts and heritage marketing in 2026. Drawing on extensive sector research and frontline experience, she explores how audiences are booking, engaging, and making decisions differently – and what marketers must do to adapt and thrive.
Beyond the ‘What’s On’ list: Why venues need better event discovery
Standard event discovery tools – ‘What’s On’ lists with filters – work well for regular visitors. But they fail newcomers, families, and casual browsers who don’t know where to begin. Martin Gammeltoft and Dr. Patricia Stainer explore how venues can design multiple discovery pathways that reduce invisible barriers and help more people find their way … Read more
CultureTalk: Radical storytelling ushers in a new era of opera
Calgary Opera‘s Sue Elliott shares nearly two decades of insights on making opera urgently relevant through community storytelling, artistic humility, and programming that prioritises curiosity over demographics. A CultureTalk interview from CultureSuite.
Marketing and PR for Indie Publishers
A collection of six videos covering the Indie Press Network Marketing and PR Day. The day covers a series of key challenges and opportunities for Indie publishers including working with bookshops, maximising social media, how to build a publicity plan, success stories, marketing basics and a look at what’s on the horizon. Supported by Arts … Read more
The Audience Diversity Academy is an initiative which helps drive organisational change. It addresses a key sector challenge — building new and diverse audiences from the whole of society. We use the word diversity in its broadest sense.
The entire programme takes place online. Fellows are encouraged to work in an agile way and experiment with ways of engaging new and diverse audiences by delivering work-based experiments with the support of international Mentors. They also get time to share their experiences, learn from peers and take part in online workshops.
Our Fellows represent arts, culture and heritage organisations across England. We also offer Joint Fellowships for two people from the same organisation to take part.
Guides
From scepticism to action: practical AI recipes for under-resourced cultural teams
Edd Baldry, co-founder of Make Sense Of It, explores why cultural organisations struggle to move from AI scepticism to practical action and how a simple recipe approach can change that. Drawing on twenty years working in and around the charity sector, he identifies the real barrier: it’s not understanding the technology, it’s finding a starting … Read more
Podcast corner: AI, marketing and responsible use
Whether you’re just starting to explore AI or already deep in the weeds, these podcasts offer some of the sharpest thinking on AI and marketing — from practical strategy to the bigger questions, these pods will inform how you think about AI at work.
Together We Act Deep Dive: Political Landscape – communicating in polarised times
A more detailed exploration of the qualitative data from Arts Marketing Association’s Together We Act Research following on from the initial findings. It takes a deep dive into the qualitative data on communicating in polarised times plus a series of one-to-one conversations with AMA members from across the four nations of the UK.
Museums and Galleries Benchmark 2026: Top findings
What does the landscape of museum and gallery attenders look like in 2026? The first Indigo Share Benchmark for Museums and Galleries draws on almost 6,000 visitor responses to build a picture of what these visitors expect, need and value.
The State of the Arts PR Survey 2026
Publication closures, AI, funding and budget cut are the top concerns for arts sector PRs in 2026. Communications agency Mobius Industries draws key insights from its annual State of the Arts PR Survey that takes the temperature of arts PR across the UK.
From regional roots to national ambition: how Cornwall Museum and Art Gallery is navigating change
Cornwall Museum and Art Gallery’s transformation shows how meaningful change requires more than new technology. Sarah Bagg, founder of ReWork Consulting, shares lessons on recognising expertise gaps, choosing systems that grow with ambition, and building internal confidence while navigating rebranding, refurbishment and visitor growth.
Five key audience trends reshaping arts marketing in 2026
Marketing consultant Christina Lister identifies five critical audience trends reshaping arts and heritage marketing in 2026. Drawing on extensive sector research and frontline experience, she explores how audiences are booking, engaging, and making decisions differently – and what marketers must do to adapt and thrive.
Beyond the ‘What’s On’ list: Why venues need better event discovery
Standard event discovery tools – ‘What’s On’ lists with filters – work well for regular visitors. But they fail newcomers, families, and casual browsers who don’t know where to begin. Martin Gammeltoft and Dr. Patricia Stainer explore how venues can design multiple discovery pathways that reduce invisible barriers and help more people find their way … Read more
CultureTalk: Radical storytelling ushers in a new era of opera
Calgary Opera‘s Sue Elliott shares nearly two decades of insights on making opera urgently relevant through community storytelling, artistic humility, and programming that prioritises curiosity over demographics. A CultureTalk interview from CultureSuite.
Marketing and PR for Indie Publishers
A collection of six videos covering the Indie Press Network Marketing and PR Day. The day covers a series of key challenges and opportunities for Indie publishers including working with bookshops, maximising social media, how to build a publicity plan, success stories, marketing basics and a look at what’s on the horizon. Supported by Arts … Read more
Video
From scepticism to action: practical AI recipes for under-resourced cultural teams
Edd Baldry, co-founder of Make Sense Of It, explores why cultural organisations struggle to move from AI scepticism to practical action and how a simple recipe approach can change that. Drawing on twenty years working in and around the charity sector, he identifies the real barrier: it’s not understanding the technology, it’s finding a starting … Read more
Podcast corner: AI, marketing and responsible use
Whether you’re just starting to explore AI or already deep in the weeds, these podcasts offer some of the sharpest thinking on AI and marketing — from practical strategy to the bigger questions, these pods will inform how you think about AI at work.
Together We Act Deep Dive: Political Landscape – communicating in polarised times
A more detailed exploration of the qualitative data from Arts Marketing Association’s Together We Act Research following on from the initial findings. It takes a deep dive into the qualitative data on communicating in polarised times plus a series of one-to-one conversations with AMA members from across the four nations of the UK.
Museums and Galleries Benchmark 2026: Top findings
What does the landscape of museum and gallery attenders look like in 2026? The first Indigo Share Benchmark for Museums and Galleries draws on almost 6,000 visitor responses to build a picture of what these visitors expect, need and value.
The State of the Arts PR Survey 2026
Publication closures, AI, funding and budget cut are the top concerns for arts sector PRs in 2026. Communications agency Mobius Industries draws key insights from its annual State of the Arts PR Survey that takes the temperature of arts PR across the UK.
From regional roots to national ambition: how Cornwall Museum and Art Gallery is navigating change
Cornwall Museum and Art Gallery’s transformation shows how meaningful change requires more than new technology. Sarah Bagg, founder of ReWork Consulting, shares lessons on recognising expertise gaps, choosing systems that grow with ambition, and building internal confidence while navigating rebranding, refurbishment and visitor growth.
Five key audience trends reshaping arts marketing in 2026
Marketing consultant Christina Lister identifies five critical audience trends reshaping arts and heritage marketing in 2026. Drawing on extensive sector research and frontline experience, she explores how audiences are booking, engaging, and making decisions differently – and what marketers must do to adapt and thrive.
Beyond the ‘What’s On’ list: Why venues need better event discovery
Standard event discovery tools – ‘What’s On’ lists with filters – work well for regular visitors. But they fail newcomers, families, and casual browsers who don’t know where to begin. Martin Gammeltoft and Dr. Patricia Stainer explore how venues can design multiple discovery pathways that reduce invisible barriers and help more people find their way … Read more
CultureTalk: Radical storytelling ushers in a new era of opera
Calgary Opera‘s Sue Elliott shares nearly two decades of insights on making opera urgently relevant through community storytelling, artistic humility, and programming that prioritises curiosity over demographics. A CultureTalk interview from CultureSuite.
Marketing and PR for Indie Publishers
A collection of six videos covering the Indie Press Network Marketing and PR Day. The day covers a series of key challenges and opportunities for Indie publishers including working with bookshops, maximising social media, how to build a publicity plan, success stories, marketing basics and a look at what’s on the horizon. Supported by Arts … Read more
Case studies and articles
From scepticism to action: practical AI recipes for under-resourced cultural teams
Edd Baldry, co-founder of Make Sense Of It, explores why cultural organisations struggle to move from AI scepticism to practical action and how a simple recipe approach can change that. Drawing on twenty years working in and around the charity sector, he identifies the real barrier: it’s not understanding the technology, it’s finding a starting … Read more
Podcast corner: AI, marketing and responsible use
Whether you’re just starting to explore AI or already deep in the weeds, these podcasts offer some of the sharpest thinking on AI and marketing — from practical strategy to the bigger questions, these pods will inform how you think about AI at work.
Together We Act Deep Dive: Political Landscape – communicating in polarised times
A more detailed exploration of the qualitative data from Arts Marketing Association’s Together We Act Research following on from the initial findings. It takes a deep dive into the qualitative data on communicating in polarised times plus a series of one-to-one conversations with AMA members from across the four nations of the UK.
Museums and Galleries Benchmark 2026: Top findings
What does the landscape of museum and gallery attenders look like in 2026? The first Indigo Share Benchmark for Museums and Galleries draws on almost 6,000 visitor responses to build a picture of what these visitors expect, need and value.
The State of the Arts PR Survey 2026
Publication closures, AI, funding and budget cut are the top concerns for arts sector PRs in 2026. Communications agency Mobius Industries draws key insights from its annual State of the Arts PR Survey that takes the temperature of arts PR across the UK.
From regional roots to national ambition: how Cornwall Museum and Art Gallery is navigating change
Cornwall Museum and Art Gallery’s transformation shows how meaningful change requires more than new technology. Sarah Bagg, founder of ReWork Consulting, shares lessons on recognising expertise gaps, choosing systems that grow with ambition, and building internal confidence while navigating rebranding, refurbishment and visitor growth.
Five key audience trends reshaping arts marketing in 2026
Marketing consultant Christina Lister identifies five critical audience trends reshaping arts and heritage marketing in 2026. Drawing on extensive sector research and frontline experience, she explores how audiences are booking, engaging, and making decisions differently – and what marketers must do to adapt and thrive.
Beyond the ‘What’s On’ list: Why venues need better event discovery
Standard event discovery tools – ‘What’s On’ lists with filters – work well for regular visitors. But they fail newcomers, families, and casual browsers who don’t know where to begin. Martin Gammeltoft and Dr. Patricia Stainer explore how venues can design multiple discovery pathways that reduce invisible barriers and help more people find their way … Read more
CultureTalk: Radical storytelling ushers in a new era of opera
Calgary Opera‘s Sue Elliott shares nearly two decades of insights on making opera urgently relevant through community storytelling, artistic humility, and programming that prioritises curiosity over demographics. A CultureTalk interview from CultureSuite.
Marketing and PR for Indie Publishers
A collection of six videos covering the Indie Press Network Marketing and PR Day. The day covers a series of key challenges and opportunities for Indie publishers including working with bookshops, maximising social media, how to build a publicity plan, success stories, marketing basics and a look at what’s on the horizon. Supported by Arts … Read more
Research
From scepticism to action: practical AI recipes for under-resourced cultural teams
Edd Baldry, co-founder of Make Sense Of It, explores why cultural organisations struggle to move from AI scepticism to practical action and how a simple recipe approach can change that. Drawing on twenty years working in and around the charity sector, he identifies the real barrier: it’s not understanding the technology, it’s finding a starting … Read more
Podcast corner: AI, marketing and responsible use
Whether you’re just starting to explore AI or already deep in the weeds, these podcasts offer some of the sharpest thinking on AI and marketing — from practical strategy to the bigger questions, these pods will inform how you think about AI at work.
Together We Act Deep Dive: Political Landscape – communicating in polarised times
A more detailed exploration of the qualitative data from Arts Marketing Association’s Together We Act Research following on from the initial findings. It takes a deep dive into the qualitative data on communicating in polarised times plus a series of one-to-one conversations with AMA members from across the four nations of the UK.
Museums and Galleries Benchmark 2026: Top findings
What does the landscape of museum and gallery attenders look like in 2026? The first Indigo Share Benchmark for Museums and Galleries draws on almost 6,000 visitor responses to build a picture of what these visitors expect, need and value.
The State of the Arts PR Survey 2026
Publication closures, AI, funding and budget cut are the top concerns for arts sector PRs in 2026. Communications agency Mobius Industries draws key insights from its annual State of the Arts PR Survey that takes the temperature of arts PR across the UK.
From regional roots to national ambition: how Cornwall Museum and Art Gallery is navigating change
Cornwall Museum and Art Gallery’s transformation shows how meaningful change requires more than new technology. Sarah Bagg, founder of ReWork Consulting, shares lessons on recognising expertise gaps, choosing systems that grow with ambition, and building internal confidence while navigating rebranding, refurbishment and visitor growth.
Five key audience trends reshaping arts marketing in 2026
Marketing consultant Christina Lister identifies five critical audience trends reshaping arts and heritage marketing in 2026. Drawing on extensive sector research and frontline experience, she explores how audiences are booking, engaging, and making decisions differently – and what marketers must do to adapt and thrive.
Beyond the ‘What’s On’ list: Why venues need better event discovery
Standard event discovery tools – ‘What’s On’ lists with filters – work well for regular visitors. But they fail newcomers, families, and casual browsers who don’t know where to begin. Martin Gammeltoft and Dr. Patricia Stainer explore how venues can design multiple discovery pathways that reduce invisible barriers and help more people find their way … Read more
CultureTalk: Radical storytelling ushers in a new era of opera
Calgary Opera‘s Sue Elliott shares nearly two decades of insights on making opera urgently relevant through community storytelling, artistic humility, and programming that prioritises curiosity over demographics. A CultureTalk interview from CultureSuite.
Marketing and PR for Indie Publishers
A collection of six videos covering the Indie Press Network Marketing and PR Day. The day covers a series of key challenges and opportunities for Indie publishers including working with bookshops, maximising social media, how to build a publicity plan, success stories, marketing basics and a look at what’s on the horizon. Supported by Arts … Read more