Marketing and PR for Indie Publishers
Marketing and PR for Indie Publishers
By
Indie Press Network
A collection of six videos covering the Indie Press Network Marketing and PR Day. The day covers a series of key challenges and opportunities for Indie publishers including working with bookshops, maximising social media, how to build a publicity plan, success stories, marketing basics and a look at what's on the horizon. Supported by Arts Council England.
Welcome and introduction
With host Ann Morgan author, speaker and editor with Peter Howarth, Queen Mary University of London
Running time: 7 Mins 38 secs
Bookseller Panel
How do publishers best work with bookshops?
With: Zool Verjee - Blackwell's and Foyles; Cat Madden - Burley Fisher; Aimee Gilbert - INK@84; David Coates - Serenity Books;
Chaired by Ann Morgan
Running time: 49 mins 51 secs
Social Media
Understanding trends and how to build audiences and engagement
With: Rachel Quin, award-winning marketing consultant
Running time: 51 mins 33 secs
Publicity and PR
How to build a publicity plan, common pitfalls and misconceptions
With Becke Parker, PR Consultant in conversation with Ann Morgan
Running time: 50 mins 42 secs
Publisher Success Stories
Behind the scenes of publishing success
With: Joel Burton, Fitzcarraldo Editions; Neil Griffiths, Weatherglass Books and the Queen Mary Small Press Fiction Prize; Harriet Hirshman, Dead Ink; Jimena Gorraez, Daunt Books Publishing and Thomas R. Weaver, author of Artificial Wisdom.
Running Time: 54mins 28 secs
Marketing Basics
Small Press Marketing 101
With: Farhana Shaikh, Publisher at Dahlia Books and lecturer in Marketing with a specialism in small presses at De Montfort University
Running time: 35 mins 26 secs
What Next? Thinking Big
No press is an island. Working with others
With: Katherine Brown, Digital Culture Network; Emma Lowe, Director of the London Book Fair; Jane Pike, Deputy Managing Director of Inpress Books and The Poetry Book Society; Magdalene Abraha, Publishing Director, Jacaranda Books. Chaired by Ann Morgan.
Running time: 52 mins 58 secs
With special thanks to Patrick Cash, Relationship Manager Literature, Arts Council England
