What does the landscape of museum and gallery attenders look like in 2026? The first Indigo Share Benchmark for Museums and Galleries draws on almost 6,000 visitor responses to build a picture of what these visitors expect, need and value.

Publication closures, AI, funding and budget cut are the top concerns for arts sector PRs in 2026.  Communications agency Mobius Industries draws key insights from its annual State of the Arts PR Survey that takes the temperature of arts PR across the UK.

Cornwall Museum and Art Gallery’s transformation shows how meaningful change requires more than new technology. Sarah Bagg, founder of ReWork Consulting, shares lessons on recognising expertise gaps, choosing systems that grow with ambition, and building internal confidence while navigating rebranding, refurbishment and visitor growth.

Marketing consultant Christina Lister identifies five critical audience trends reshaping arts and heritage marketing in 2026. Drawing on extensive sector research and frontline experience, she explores how audiences are booking, engaging, and making decisions differently – and what marketers must do to adapt and thrive.

Standard event discovery tools – ‘What’s On’ lists with filters – work well for regular visitors. But they fail newcomers, families, and casual browsers who don’t know where to begin. Martin Gammeltoft and Dr. Patricia Stainer explore how venues can design multiple discovery pathways that reduce invisible barriers and help more people find their way ... Read more

Calgary Opera‘s Sue Elliott shares nearly two decades of insights on making opera urgently relevant through community storytelling, artistic humility, and programming that prioritises curiosity over demographics. A CultureTalk interview from CultureSuite.

A collection of six videos covering the Indie Press Network Marketing and PR Day.  The day covers a series of key challenges and opportunities for Indie publishers including working with bookshops, maximising social media, how to build a publicity plan, success stories, marketing basics and a look at what’s on the horizon. Supported by Arts ... Read more

The Arts Marketing Association’s Together We Act initiative has gathered insights from arts and heritage marketers across the UK, revealing how the sector is navigating three critical challenges: communicating in polarised times, adopting AI responsibly, and generating income under financial pressure. This research overview outlines the key findings.

For every year that climate change accelerates, the creative and cultural sector continues to rise to the challenge. Leading with imagination and purpose, a groundswell of hundreds of organisations of all sizes, types, and artforms, are finding innovative ways to show up, contribute, and connect us with nature – improving our health and wellbeing and ... Read more

Sarah Bagg, founder of ReWork Consulting, brings a unique vantage point to sector challenges, working across attractions, arts venues and heritage sites to reshape their digital and operational strategies. Known for her ability to translate between technology providers and cultural organisations, Sarah offers both strategic clarity and practical wisdom. In this thoughtful analysis drawn from ... Read more

Owen Matthews, Director at Ten4Design, shows us a quick, practical way to understand our website’s environmental impact using tools we already use every day.

If you’ve ever been through a CRM selection and implementation process, you’ll know it can be demanding on time, resources and team dynamics and morale. What begins as a journey towards transformation brings huge opportunity. Yet without a clear focus, it can easily drift into a maze of decisions. Sarah Bagg, Founder of ReWork Consulting ... Read more

Ticketsolve challenges the commonly held idea that productivity is about doing as much as possible in as little time as possible – and that as result, that it’s at odds with creativity. They say that instead, productivity is about making space for what matters most. Find out how they do it.  

Digital marketing often leans on familiar, trusted formats. Templates that have worked before. Content structures that feel safe to stakeholders. Campaign plans that run on repeat. Digital marketing and web development agency HdK  go beyond the analytics and charts and help us unlock new, more creative, ways of working.

Indigo CEO Katy Raines reveals why 50% of first-time cultural visitors never return, how to move beyond demographics to understand real audience needs, and why arts marketers must become audience champions to transform their organisations. A CultureTalk interview from CultureSuite.  

Heritage marketing professionals often work alone or in small teams, with limited resources and no one to collaborate with when challenges arise. Carol Jones explores how Goose, an AI platform co-created with over 50 UK heritage organisations, is transforming this isolation. By combining sector-specific knowledge, peer insights, and AI capabilities, Goose promises to democratise marketing ... Read more

Arts organisations are facing a visibility crisis and an urgent need to build skills for AI deliverability. This includes new ways to counter the reinvention of Search Engine Optimisation. AI search is designed to keep people inside the platform, making it the destination not the gateway.  The Arts Marketing Association‘s Head of Digital Research and ... Read more

Who are you? What makes you different? Why should people care? David Carroll, founder and creative director of DC&CO takes us through eight key principles to make the most of your brand.

There is no single “one-size-fits-all” AI policy. In fact, developing an AI policy is more about people than technology. It should reflect your organisation’s values, how much risk you’re willing to take, and the sector you work in. Arts Council England have created seven guides to help you take a thoughtful and collaborative approach to ... Read more

The second in a series of three posts by Arts Producer and Fundraiser Natalie Chan on surviving and thriving both professionally and personally in challenging times. She starts with an open and candid sharing of her personal journey navigating job changes, redundancy and a freelance career followed by her insight, learnings and practical tips on ... Read more