Being Human 

AMA Digital Marketing Day 2024: Playback Pack

At Digital Marketing Day 2024 we focussed on the ‘human’ — how to cut through the noise and concentrate on digital marketing strategies that truly resonate with audiences.

We explored ways of humanising digital marketing, shifting the focus from being solely transactional to being human, including the use of AI to create genuine connections with audiences.

It showcased the latest thinking through talks, case studies and keynotes on everything from ways to humanise your digital marketing through personalised content to developing strategies to help you communicate directly to audiences as individuals. 

Helping us were our event sponsors: Art Fund, Spektrix, Substrakt, Tessitura and Ticketsolve. Our session sponsors: CultureSuite, Grandad, One Further, Supercool and Cog Design.  And our exhibitors: Made, Splitpixel, The Audience Agency, Ten4 Design, Tixly and Visit One.

This Playback Pack brings together a collection of resources that support your journey through the digital marketing landscape with its often overwhelming array of tools, tactic and trends. And it includes includes big dollops of guidance, insight and practical tips from our sponsors and fellow sector support organisations. 

We’re always looking to share your learning and stories too. We’ll make it as easy as we can to share what you’ve learnt – the things that worked and the things that didn’t.  Just contact our Editor with your ideas.