It’s important to remember that digital platforms only exist to help us communicate with our audiences: human beings. A recap of the talk given by Alex Gowan-Webster, Head of Technology at Cog Design at AMA’s Digital Marketing Day, 2004, Being Human.
Substrakt have analysed the performance of the websites of 76 cultural organisations based in Europe and North America and summarised the key findings in this comprehensive report. Full of insights that help guide your thinking, priorities, and planning around your website, in addition to giving you a sense of what the sector at large is … Read more
London Museum’s new website landed in July 2024 and also marks the launch of their new brand and another important milestone in the journey towards the opening of their new museum at Smithfield in 2026. Their Head of Digital Innovation, Trish Thomas, takes us through their digital transformation story.
Optimising your digital activity for effectiveness can be a huge challenge because there are so many different factors that affect success. Mike Keating from Art Fund and Substrakt’s Katie Moffat detail how Art Fund developed a more joined up, coherent approach to digital.
Kate Mroczkowski, Strategy Director at the digital design agency Supercool discusses some of the trickier bits of managing a digital project – and what you can do to make it easier.
Discover how integrations, automation and personalisation can transform your venue’s digital presence. Learn what key features your CMS platform needs to simplify website management and enhance your digital marketing performance. A CultureSuite resource for AMA Conference 2024.
Georgina Brook, Senior Content Strategist at One Further delves into ‘about us’ pages and the intricacies of getting across both what you are and why you do what you do. First published on the Cultural Content newsletter of digital specialists One Further.
As part of the move to Google Analytics 4, Google’s old Universal Analytics website reporting platform stopped tracking data in July 2023. From 1st July 2024 users will lose access to historical data. Nazma Noor, Digital Strategist at Cog, takes us through the different options for saving historical website data with guidance on what to keep.
Nazma Noor, Digital Strategist at Cog, outlines four different ways to benchmark your SEO performance.
Brighton-based digital marketing agency Grandad takes us through the importance of innovation and risk-taking to empower individual organisations and the sector.