Brand: An impact manifesto
Who are you? What makes you different? Why should people care? David Carroll, founder and creative director of DC&CO takes us through eight key principles to make the most of your brand.
Resources tagged with strategy
Understanding your audiences. A guide to segmentation and strategy
The more we understand our audiences, the more powerful our impact will be. Understanding how to effectively segment our audience is an an important step to connect more effectively with our existing audiences and also to engage with new and diverse visitors and groups. Freelance marketing consultant Fran Taylor guides us through the basics.
Pricing: Mythbusting dynamic pricing
In the second of a series, Bence Marosi, pricing expert and CEO of DynamO Pricing, cuts through some of the common myths and suspicions surrounding the use of dynamic pricing.
A look ahead to arts marketing in 2024
Written by marketing and audience development consultant Christina Lister, this insightful article explores key trends that will affect arts marketing in 2024 and beyond. Lister draws on her extensive experience in the sector to offer practical advice and advocacy to help arts marketers navigate an evolving landscape of audiences, platforms, values, and more.
Impact strategy: theory of change guide and template
A theory of change (also known as a logic model) is the backbone for the strategy of any organisation. A comprehensive guide and template by Arts & Culture Finance by nesta.
Developing a strategy for inclusion, diversity and equality
Historic England believes that the historic environment in England should be accessible and relevant to everyone who lives and visits there, whatever their socio-economic background, race, religion, sexuality, gender, disability, or health. A useful guide on how to develop a strategy for inclusion, diversity and equality.
Stateside View: Make your DEI commitments mean more
Daniel Acosta, Advertising and Sales Manager at The Dallas Opera, and Andrea Cuevas, Director of Marketing and Communications at Hartford Stage give insight and advice on how marketers can activate their organisation’s diversity and inclusion goals. A Tessitura resource.
How to create a successful IT strategy
1. Introduction Digital technology is transforming how people connect with the histories, objects and places that mean the most to them. Heritage professionals rely on technology to perform most of their daily tasks. You need the right technology, people and processes in place to drive digital innovation and support day-to-day operations in your organisation. That’s … Read more
Influencer, Influenced or Influential: How do you use data?
Whether you use data to influence your decisions, or if you consider your data to be influenced by the decisions you make, it’s a key component to helping your team works together to ensure the sustainability of your organisation. Lucy Costelloe, Ticketsolve guides us through the process. Ticketsolve is a Pioneer Sponsor of A New Adventure, AMA … Read more
How do I develop a digital content strategy?
1. Introduction A digital content strategy is essential in order for your heritage organisation to find, create and share content for your digital platforms. This resource will take you through how to develop a content strategy that works for your organisation and includes some handy templates to get you started. When digital content is created … Read more