Resources tagged with storytelling



From stage to screen: using digital to redefine storytelling

How do you make centuries-old performances resonate in today’s digital world? To find out, Jocelyn Kotvis, Content Marketer at CultureSuite caught up with Henny van Haelen, Senior Online Marketer at The Hague’s leading performing arts centre, Amare.

Digital content: Less like marketing, more like journalism

Digital content in most arts organisations is primarily used as marketing. Its seen as a way to support transactional relationships – to ‘convert’ audiences in some way (usually to sell tickets or get people through doors). Zosia Poulter, Content Strategist at Substrakt tells us its time for a new approach.

Next level digital marketing

A collection of resources from the industry-leading arts and culture CRM solution, Tessitura.  These continue the discussion following their Next Level Marketing session at AMA’s Digital Marketing Day 2023. Insight and practical solutions on digital transformation, digital strategy and creating a data-driven culture.

National Museums Scotland: how we tell stories online

With hundreds of people and literally millions of objects, grappling with all the potential stories National Museums Scotland has to explore is no small task. How do they harness the raging content river’s power instead of being at its mercy? And how do they produce content that matters? Russell Dornan tells us how.

The Power of Storytelling

Two audio case studies by The Audience Agency on the power of storytelling. In the first Richard Leeming talks to Dave Howard of Bespoken Media and Vic Turnbull from Mic Media about how they work with clients to make podcasts that tell powerful stories. In the second he talks strategy, specificity, and scalability with the … Read more

How do we ensure that people are at the heart of the stories we tell?

The heritage sector is uniquely placed to use people-centred storytelling. People, their history, communities, identity, culture and oral history are at the heart of many heritage organisations. Unlike product or service-based industries, people visit, learn, maintain, and share the rich stories that have happened at your location. You can ensure people are at the heart … Read more

Digitally Democratising Archives: Case Study 3

1. Project overview Participants from South London Gallery’s young people’s forum, the Art Assassins, took the lead in researching and re-examining the 1911 Festival of Empire. Through this project, the Art  Assassins developed archival research and digital storytelling skills, engaging with online platforms including Wikimedia and FrameVR.   2. Project stats Data accurate as of … Read more