Using Virtual Reality to tell your fundraising stories

Virtual Reality (VR) and immersive technology can be a powerful tool for fundraisers to tell stories that stand out in people’s minds and encourage potential donors to engage. The arts and cultural sector is beginning to embrace these new areas to create distinctive, memorable work that captures audiences’ imaginations. Our role as fundraisers is to harness this creativity and to build it into the stories we tell.

A woman kneels inside a canopy of fine net and small lights. She is wearing a virtual reality headset and holding a joystick.
Photo by Barbara Zandoval on Unsplash


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Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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