Resources tagged with international



Successfully engage with international audiences

1. The benefits of extending the reach of your heritage organisation There are a number of benefits to extending the reach of your organisation and engaging different audiences. These can include: Financial benefits (e.g. increased fundraising opportunities and ticket sales) Encouragement of knowledge exchange (e.g. exploring wider international approaches and innovative ways of doing things) … Read more

Policy review: social security for cultural practitioners

This policy review looks at social security support for cultural practitioners and how effective these schemes were during the Covid-19 pandemic. The review covers Austria, Finland, France, Germany, Spain, Canada and the United Kingdom and outlines different national approaches, emerging evidence and the need for further research in this area.

CircuitWest: The Search for Audiences Handbook

The Search for Audiences handbook is a tool for helping presenters (venues) build audiences. It details the research techniques CircuitWest and its participating members used for 12 Western Australian presenters in its projects involving focus groups (qualitative) and, in some cases, surveys (quantitative). It provides an overview of the main factors that influenced audience behaviour across the studies, as well as details the research questions … Read more

Arts leaders can't afford to forget politics

If ethical questions lead us to pick and choose what is right and wrong from an artistic perspective, or to judge the credentials of our corporate funders, where do we stop? Michelle Wright calls for more debate about the moral high ground of art, in the context of what arts organisations need to do to … Read more

Branding art museums – two case studies

Two concise case studies on rebranding art museums in the US by international brand consultancy Wolff Olins. Find out how the identities of the Asian Art Museum in San Fransisco and the New Museum of Contemporary Art in New York were transformed, leading to invigorating staff and board members, and attracting a surge of new … Read more

Launching a new brand and digital strategy for the Unseen photography fair

In 2012 Vandejong, a creative agency based in Amsterdam, created the branding strategy and campaign for the first  ‘Unseen’ international photography fair, which took place at the Culture Park Westergasfabriek in Amsterdam. This case study outlines how Vandejong positioned Unseen – the first fair of its kind in the Netherlands – as a new cultural brand: a ‘photo fair with … Read more

‘David Bowie is’ exhibition at the V&A

This comprehensive case study explores the process and planning of a large-scale exhibition’s marketing campaign from its objectives and target audience through to a percentage breakdown of campaign costs, outcomes and recommendations.