A collection of resources from the industry-leading arts and culture CRM solution, Tessitura. These continue the discussion following their Next Level Marketing session at AMA’s Digital Marketing Day 2023. Insight and practical solutions on digital transformation, digital strategy and creating a data-driven culture.
Navigating the influx of AI tools on the market can feel overwhelming, with more sprouting up every week. Hannah Cunningham, Marketing Consultant at The DeWolf Group outlines her top five AI tools to save time and elevate your content marketing.
1. Introduction If you find yourself responsible for introducing new digital software and services into your heritage organisation, the good news is that you don’t have to do it on your own. Our expert, Chris Unitt, takes you through where and how to find help, and provides a useful list of dos and don’ts. … Read more
1. Introduction This guide has been designed to provide you with a list of organisations, tools and resources that you can access to keep up to date with new digital trends and their impact on the heritage and cultural sector. You don’t need to follow or sign up to all those listed below. Our experts … Read more
1. What are your digital skills needs? There are many aspects of ‘digital’ that your organisation may feel it needs to know about but not all of them are important to you achieving your goals. Heritage organisations often feel under pressure to use the latest digital technology, but this can lead to missing important knowledge … Read more
1. Environmental impact assessments and your organisation It is essential that organisations measure, plan and minimise activity that might have a negative impact on the environment. Socio-economic activities have already created enormous environmental imbalances and population growth continues to contribute towards the depletion of natural resources. This has led to: Global warming. Climate change. Loss of biodiversity. Ocean acidification. … Read more
1. Opportunities and challenges in using 3D technology Creating 3D models of cultural artefacts can help to foster learning and provide new ways of engaging with heritage. The process can also offer access to resources previously denied to audiences and can help preserve fragile items. Essentially there are two approaches to creating three dimensional assets: … Read more
1. The benefits of bilingualism As the range of people working in, and engaging with, your organisation becomes more diverse, you will likely have bilingual and multilingual employees, volunteers and service users (these are your audience, visitors and/or customers). You may work in a context where there is more than one official language and therefore … Read more
1. Introduction Content comes in various forms, on various platforms, in various styles. You might want to film a video documenting the architecture of a certain listed building. Or maybe you want to write a post on social media explaining the resurgence of a certain species of butterfly. Or perhaps you want to put together … Read more
As a medium-sized organisation with a valuable heritage archive, and possible brand identity too, how do you go about planning for the digitisation of your content? This guide seeks to offer some practical advice, points for consideration, and signpost some really informative resources to get you started. 1. The best place to start The motivation … Read more