Resources tagged with digital content



Using digital assets to develop new revenue streams

1. Introduction Throughout the Covid-19 pandemic, many museums, galleries, cultural venues and sites had to explore ways of maintaining audience engagement online whilst physically closed to visitors. While this may have created a richness of visual media, generating income through means other than site visits, ticket sales and shop revenue can still prove difficult. The … Read more

Changing how you connect: how digital can transform what your organisation offers

1. Introduction The development of digital technologies has benefited the presentation of different aspects of our cultural heritage for many years. Computer-aided design (CAD), geographic information systems (GIS), digital photography, digitisation and 3D scanning, multimedia, virtual reality (VR), augmented reality (AR) and mixed reality (MR) applications have all enabled heritage organisations to understand, preserve and present … Read more

Who’s looking at my content? Understanding your audience using analytics

1. Understanding the audiences we serve The last few years have seen a necessary acceleration in the digitisation of the UK heritage sector. From the digital upskilling of employees and volunteers, to providing for digital audiences on an unprecedented scale, these changes have no doubt presented challenges to a fundamentally in-person industry. But there are … Read more

Video: How to get the most from your digital content on social media

All the resources referred to in this presentation can be found on this website. This video is 12 minutes in length and has English closed captions. Simply click on the closed captions symbol CC on the video below to select the captions. Download transcript of English captions (Word file 24kb).  

What do I need to know about creating an accessible website?

1. What do we mean by an accessible website? Accessibility is all about recognising the barriers that we, as a society, have put in place; barriers that limit who is able to access and participate in the world. Disabled people, d/Deaf and Hard of Hearing people, people with experiences of mental health challenges, those with … Read more

How do I ensure that the digital content I create is accessible?

1. Why is it important to have accessible social media content? With a few quick fixes and easy steps, your organisation’s social media can be made into a much more accessible, inclusive and successful space. And if you get it right, you’ll reap the rewards of creating accessible social media content. The benefits are as … Read more

How can I document my content when staff leave the organisation?

1. Introduction Retaining digital skills and knowledge when people leave your organisation is very important, especially for heritage organisations where volunteers change and short-term projects abound. In a sector with high turnover – whether its academics moving on or community projects changing over time – organisations must ensure that they share their hard-earned knowledge before … Read more