Digital marketing often leans on familiar, trusted formats. Templates that have worked before. Content structures that feel safe to stakeholders. Campaign plans that run on repeat. Digital marketing and web development agency HdK go beyond the analytics and charts and help us unlock new, more creative, ways of working.
Indigo CEO Katy Raines reveals why 50% of first-time cultural visitors never return, how to move beyond demographics to understand real audience needs, and why arts marketers must become audience champions to transform their organisations. A CultureTalk interview from CultureSuite.
In an attention economy where every second holds value, the competition for visibility has transformed. From the hottest streaming shows to breaking news stories and the latest TikTok challenges, they’re all fighting for attention. Nicolle Cannock, Head of Insights at Dewynters shows us how they use audience insight to identify the most effective media channels … Read more
The Audience Agency take us through a step-by-step guide to how getting started with segmentation can transform how you communicate with and market to your audiences.
If you’re interested in deepening your understanding of first-time attenders and ways to develop loyalty, this report guides you through the latest data and gives clear, actionable recommendations. Tomorrow’s Audience is an Indigo Share: Hot Topic.
Written by marketing and audience development consultant Christina Lister, this insightful article explores key trends that will affect arts marketing in 2024 and beyond. Lister draws on her extensive experience in the sector to offer practical advice and advocacy to help arts marketers navigate an evolving landscape of audiences, platforms, values, and more.
Consumer confidence in the UK as a whole is at its lowest level since YouGov began recording in 2013. Alix Craig from thrive, Northern Ireland’s audience development agency drills down into the latest Experian research.
The Insights Alliance (Baker Richards, Indigo and One Further) present the findings of the second wave of Missing Audiences research. Missing Audiences was created to find out more about how audiences are feeling about attending cultural events and venues following the pandemic.
1. Introduction Heritage sites and exhibitions have the potential to capture the public’s imagination and provide valuable connection to who we are and the significance of place. Cultural organisations engage with a diverse range of audiences, publics and stakeholders who will benefit from new ways of engaging with the past. As such, continual technological innovation … Read more
1. Introduction to audience development Reaching new audiences is often a key priority for organisations’ audience development. It involves ensuring that a wide range of people are aware of your organisation and what you do, and understanding them so you can connect and develop relationships with them. Developing new audiences is a way to ensure … Read more