A lot changed behind the scenes during Covid – but how did audiences experience the pandemic? Hint: It’s not all in front of screens. This is a recording of a session from our conference Covid-19: Changing Culture? in November 2021. The conference shared emerging findings from our Covid-19 research project and discussed implications with practitioners … Read more
As audience concern about increasing Covid cases grows, what does this mean for the festive season? Despite an uptick in people’s general wellbeing and life satisfaction, latest findings show a growing concern amongst audiences about falling ill, and an expectation of further lockdowns, resulting in high numbers of people either not comfortable or not interested … Read more
How are different types of audiences responding to the new ways of engaging with culture that have emerged over the last 18 months? And what does the future of digital or ‘hybrid’ engagement look like? As the sector begins to cautiously reopen, questions remain around audience appetite for continued digital engagement, as well as how … Read more
Which audiences have felt the impact on their wellbeing the hardest? And which arts, culture or heritage activities had the most positive impact on people’s wellbeing? Following our initial findings from the third wave of The Audience Agency’s Cultural Participation Monitor that we published recently, we now have a deep dive into the specific impacts … Read more
What is the impact on the nation’s wellbeing, and when will audiences be returning? Despite the vaccine rollout, there remains a hesitancy to return amongst audiences, with a continuing sense of risk to health and only slow rises in cultural engagement. In first findings from the third wave of the Cultural Participation Monitor, The Audience … Read more
The May 2021 findings from the Culture Restart research by the Insights Alliance, a partnership between Baker Richards, Indigo and One Further. The research supports cultural organisations at all stages of reopening, and will track customer sentiment over six months, giving organisations instant access to audience insight and building a national picture for the benefit of the whole sector.
A new study released by TRG Arts and UK arts data specialists Purple Seven, Green Shoots in April 2021?, is based on data collected from the COVID-19 Sector Benchmark, an initiative led by TRG Arts and Purple Seven, which has grown into the largest global arts and cultural consumer dataset in the industry. Data from venues in … Read more
Is Covid-19 further exacerbating existing inequalities in cultural engagement? By now, we know all too well that the pandemic has impacted everyone negatively, but this latest report from The Audience Agency focuses specifically on the inequality of those impacts, asking who is more negatively impacted and looking at how that relates to or exacerbates previously existing … Read more
Katy Raines, Indigo looks at health and safety, access, financial, social and brand reassurances that you must give audiences in order to build confidence to return.
The March 2021 findings from the Culture Restart research by the Insights Alliance, a partnership between Baker Richards, Indigo and One Further. The research supports cultural organisations at all stages of reopening, and will track customer sentiment over six months, giving organisations instant access to audience insight and building a national picture for the benefit of the whole sector.