Edd Baldry, co-founder of Make Sense Of It, explores why cultural organisations struggle to move from AI scepticism to practical action and how a simple recipe approach can change that. Drawing on twenty years working in and around the charity sector, he identifies the real barrier: it’s not understanding the technology, it’s finding a starting … Read more
Whether you’re just starting to explore AI or already deep in the weeds, these podcasts offer some of the sharpest thinking on AI and marketing — from practical strategy to the bigger questions, these pods will inform how you think about AI at work.
Publication closures, AI, funding and budget cut are the top concerns for arts sector PRs in 2026. Communications agency Mobius Industries draws key insights from its annual State of the Arts PR Survey that takes the temperature of arts PR across the UK.
The Arts Marketing Association’s Together We Act initiative has gathered insights from arts and heritage marketers across the UK, revealing how the sector is navigating three critical challenges: communicating in polarised times, adopting AI responsibly, and generating income under financial pressure. This research overview outlines the key findings.
Heritage marketing professionals often work alone or in small teams, with limited resources and no one to collaborate with when challenges arise. Carol Jones explores how Goose, an AI platform co-created with over 50 UK heritage organisations, is transforming this isolation. By combining sector-specific knowledge, peer insights, and AI capabilities, Goose promises to democratise marketing … Read more
Arts organisations are facing a visibility crisis and an urgent need to build skills for AI deliverability. This includes new ways to counter the reinvention of Search Engine Optimisation. AI search is designed to keep people inside the platform, making it the destination not the gateway. The Arts Marketing Association‘s Head of Digital Research and … Read more
There is no single “one-size-fits-all” AI policy. In fact, developing an AI policy is more about people than technology. It should reflect your organisation’s values, how much risk you’re willing to take, and the sector you work in. Arts Council England have created seven guides to help you take a thoughtful and collaborative approach to … Read more
When is it appropriate to use Generative AI and Large Language Models? What are the ethical dimensions and how can we consider the contributory effects on the climate crisis? Cog Design have been thinking about this a lot and share their current policy. It’s definitely a work in progress says Cog Design’s Director, Michael Smith.
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Search Engine Optimisation (SEO) is changing as ‘generative search’ from AI platforms like ChatGPT and Gemini etc starts appearing as a traffic source in Google Analytics. Nazma Noor, Digital Strategist at Cog, gives us the latest insights and includes a useful Looker Studio report template.