This long and honest report evaluates the experience of the NorDAF projects as part of New Audiences, looking at barriers to the arts for disabled people, with Theatre Royal Newcastle, Tyne and Wear Museums, Northern Gallery of Contemporary Arts, Northern Print Studios. This case study has lessons equally on how to set up and run … Read more
This investigation for English Heritage looked at what factors, such as health or access to transport, affect whether people are likely or not likely to visit heritage sites. Arts marketers and people looking to engage visitors with culture, especially outside urban locations, will learn which are the main motivating or limiting factors, including lack of … Read more
These guidelines from the Heritage Lottery Fund explain what audience development is, why it is important to them, and why arts and cultural organisations and the people marketing and fundraising for them should take full account of the HLF’s priorities on audience development. The Guidelines then cover topics such as who takes part and who … Read more
To coincide with the reporting on ‘A Night Less Ordinary’, the ACE-funded national scheme to increase the numbers of young people attending theatre, this round-up gives brief description of and links to a range of other resources and case studies on the theme of young people’s access to the arts, from 1999 to 2010. Several … Read more
Based around a case study of Theatre Passe Muraille, Canada’s oldest new work theatre, this explores what ‘audience engagement’ really is – should cultural organisations challenge themselves to reconsider the relationship they want with their communities? It considers how an organisation can engage a diverse community of people with its artistic work.
How can you make your arts website more accessible to disabled and deaf people? This guide explains ten simple, tried-and-tested ways for making your cultural organisation’s site work across the board, illustrated by real-world examples.
Transcript of a keynote on connecting and engaging with audiences, focusing on Brooklyn Museum.
Understanding and marketing to rural audiences for large- and middle-scale venues.
Report on a seminar on developing culturally diverse audiences, focusing on Black and Asian audiences. The Arts Marketing Association (AMA) hosted a seminar called ‘Opening Doors’ in June 2001. With notable exceptions, the audiences of most arts organisations do not reflect the makeup of the UK population. Opening Doors focused on two objectives: 1. To help delegates understand some … Read more
Transcript of a session giving an overview of pricing strategy and theory, and the pricing review process, with a case study from the City of Birmingham Symphony Orchestra (CBSO).