A more detailed exploration of the qualitative data from Arts Marketing Association’s Together We Act Research following on from the initial findings. It takes a deep dive into the qualitative…
Heritage marketing professionals often work alone or in small teams, with limited resources and no one to collaborate with when challenges arise. Carol Jones explores how Goose, an AI platform…
…on a journey, your journey and provide the best customer experience as you do that. The other side is to make sure that your Customer focused approach is not a…
…When planning – or refining – key user journeys it’s worth remembering that shorter journeys are appreciated by users, and reduces the amount of time they spend on your website….
In 2014, Creative People & Places Hounslow established Hounslow Community Choir in response to community requests for regular arts groups in the borough. After ten years of growing the group,…
David Reece and Sarah Chambers discuss why segmentation is most powerful when it’s a reflective organisational practice – less about categorising audiences and more about aligning with values, purpose and…
The Catalyst Network says now is the time for more inter-team panning and delivery, to look beyond job titles and departments and not forget how organisations work with freelancers….
…detail about creating visual content in the article, Sustainable content creation tips. 3. Are user journeys efficient? When planning or refining key user journeys, it’s worth remembering that shorter…
In the first of three blogs sharing Walk the Plank‘s Diversity, Equity, Inclusion and Belonging (DEIB) journey, their General Manager Sarah Heard explains how they embed DEIB practice across everything…
In the final of three blogs sharing Walk the Plank‘s Diversity, Equity, Inclusion and Belonging (DEIB) journey, their Senior Marketing and Communications Officer, Tanica Powell takes us through how the…