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Out of the woods: Engaging new audiences #DigitalLab

Sophie Brown, Marketing Officer, Watts Gallery uses her time as a Fellow at The Audience Diversity Academy to give a voice to a wider audience through their digital channels….

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Website reporting for 2024: five tips for website analytics using GA4

9 types of reporting from bar charts to spider diagrams

Nazma Noor, Digital Strategist at Cog, shares 5 of her top tips to take your website reporting into 2024 using Google Analytics and their GA4 platform….

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Museum Cafés: Creating a family friendly catering offer

A youngboywearing galsses points excitedly at apiece of chocolate cake

Your café can be an important factor when families are deciding whether to visit your museum. This handy guide by Kids in Museums offers insight into what families want from…

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From ideas to experiments #DigitalLab

Heather Kipling, Content Manager, Manchester International Festival explores the story arc model to focus her experiments during her Fellowship at the Digital Lab….

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Webinar: Improve Your Website – Top Ten Tips

HdK Associates explore how to improve your website with a range of tips and tools. With: Hans de Kretser, Director; Raffaele Malanga, Creative Director; Nick Hart, Project Manager and Sebastian…

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Reflections on going viral #DigitalLab

Joanne Karcheva, Head of Marketing and Communications, Manchester Collective, shares her experiments and how to make genuine engagement between musicians and audiences. Part of her Fellowship at Digital Lab….

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A guide to running digital heritage wellbeing projects

A man opens a large case in a darkened store room

Engagement with heritage can have a hugely positive impact on our physical, social and mental wellbeing. Based on their learning and experience during their successful project ‘Lost and Found’, Wessex…

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Greening our marketing, one reusable cup at a time

Bearded man with megaphone draped in a red blanket suspended in a leafy tree

Artsadmin believes that artists and arts organisations have an important role to play in exploring, communicating and taking practical action against issues around climate change and the environment. Find out…

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An audience-led approach to programming and marketing

Nikki Locke, Head of East Durham Creates, shares some practical examples of how they’ve tested different approaches and put the needs of their audiences first….

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Digital Lab. Devon Smith. Should we use a Facebook pixel?

Devon Smith, co-founder of Measure Creative and Mentor at AMA Digital Lab asks: should we use a Facebook Pixel?…