This paper provides a short overview of the HLF-funded Pre-Raphaelite Experiment, where Manchester Art Gallery trialled new ways of engaging audiences with historic collections through user-generated interpretation. The year-long programme…
This research, by Arti Prashar and Elizabeth Lynch, looks across England to explore the experience of older artists, and offers insight into work led by South Asian artists and practitioners…
How may the value and impact of engaging with culture evolve across someone’s lifetime? Are our cultural tastes set in childhood? Or is there scope for our behaviours to change?…
Fundraising trainer and consultant Fern Potter helps us step outside our circle of like-minded colleagues and see things from an external perspective.
Discover useful tips on how to talk to families about the creative experience. This guide is informed by research with families about what they want to know and where they…
Co-creation is a term we may hear a lot, but an evaluation of your project that is genuinely co-created can be really powerful. This guide from Mark Robinson of Thinking…
Fundraising trainer and consultant Fern Potter walks you through four simple steps to an effective elevator pitch. An Arts Fundraising & Philanthropy guide for AMAculturehive….
The Barbican Centre enters its 25th anniversary year with some encouraging news about the loyalty of its audiences and results to its marketing and CRM (customer relationship management) strategy….
How action research can help an organisation develop a better understanding of its visitors, broaden its audiences and explore new ways of communicating with them. Based on a case study…
James West shares his recipe for creating one-pager and full business plans worth reading.