Optimising your digital activity for effectiveness can be a huge challenge because there are so many different factors that affect success. Mike Keating from Art Fund and Substrakt’s Katie Moffat…
The AMA is backing the OF/BY/FOR ALL change network and following its progress through a range of blogs, case studies and videos. Our series includes a number of Q&A sessions…
Customer personas can provide a wealth of actionable insight for your organisation. This comprehensive guide by Roisin Kirby, Refresh Marketing, outlines the key steps to get started and is packed…
The AMA is backing the OF/BY/FOR ALL change network and following its progress through a range of blogs, case studies and videos. Our series includes a number of Q&A sessions…
Robin Simpson considers why arts organisations struggle with diversity and shares how Voluntary Arts made its breakthrough.
A collection of resources from the ticketing, marketing, CRM, fundraising and memberships platform for arts and culture organisations, Ticketsolve. A Lead Sponsor for Audiences at the Heart, AMA Conference 2023,…
The AMA commissioned Mandy Johnson, Sketchnotes UK to create sketchnotes for some of the key sessions in its 2021 Conference, Change for Good. This beautifully illustrated sketchnote draws out the…
A successful dynamic pricing model can embrace data to reward arts and cultural organisations with increased revenue and a better understanding of their audiences. CRM innovators Spektrix show us new…
In this report, Phil Reddy, the Tourism Strategy Manager for the Northwest Development Agency reflects on the meaning of ‘Visitor Economy’, a term stated as being increasingly used as a…
A behind the scenes look at Theatre Royal Plymouth‘s Our Space project from three different perspectives: Engagement Manager, practitioner, participant. In the first of three blogs Sara Baldwin, Engagement Manager…