Accessibility cannot be measured in absolutes
Accessibility cannot be measured in absolutes
By
Taryn Ozorio
SUMMARY
Making your print accessible is an ongoing challenge. At Shape they constantly monitor, ask and try to improve. As marketers, we know that accessibility is not optional. We know that making our print accessible can mean reaching out to a wider audience; letting disabled and deaf people know that this is an organisation for them.
Start with your copy
Many people have difficulty reading a standard print document. This might be because of learning difficulties, education, English as a second language (deaf people and non-English speakers). Many disabled people have been denied educational opportunities and so have lower than-average reading ages.
