As part of the move to Google Analytics 4, Google’s old Universal Analytics website reporting platform stopped tracking data in July 2023. From 1st July 2024 users will lose access to historical data. Nazma Noor, Digital Strategist at Cog, takes us through the different options for saving historical website data with guidance on what to keep.
Nazma Noor, Digital Strategist at Cog, outlines four different ways to benchmark your SEO performance.
Nazma Noor, Digital Strategist at Cog, shares 5 of her top tips to take your website reporting into 2024 using Google Analytics and their GA4 platform.
Andrew Ladd, Senior Product Strategist at Ten4 Design, helps us navigate the key questions we need to answer before automating our websites.
Zosia Poulter, Content Strategist at Substrakt explains the fundamental steps of a content production process for your website and how to tailor it to your organisation.
The full-service, digital solutions provider Splitpixel takes us through the key elements that make the perfect web brief. Based on over 15 years experience delivering websites for arts and cultural organisations of all sizes this guide and template helps ensure you get the site you need and want and reduces what can often be a fraught … Read more
Ell Powell, Senior Content Writer at the digital agency Splitpixel shares tips on how to make your websites, digital content and social media more accessible.
Tabitha Milne and Rhian Hughes share the development of new brand positioning and website for National Theatre Wales (NTW). They open up the process of change as NTW re-examined its vision, values and direction under the artistic leadership of Lorne Campbell.
Search Engine Optimisation (SEO) is important to any cultural sector organisation. Michael Smith, Founder Director at the digital design agency Cog Design gives an overview of the topic and provides some tips on how to make some simple changes with big results.
The amount of energy used by data centres is growing unsustainably. Even if your servers are powered by 100% renewable energy, it’s still important (and cost effective) to compress images before uploading them to your site. Michael Smith, Founder Director at the digital design agency Cog Design guides us through why and how to do … Read more