Carol Jones
Carol Jones is the Editor of the Arts Marketing Association’s knowledge exchange hub, CultureHive and Innovation Lead for a National Heritage Lottery funded project that is developing Goose, an AI and community-driven knowledge exchange platform.
Carol is passionate about knowledge equity and trying to make 2 + 2 = 6 or 7. She is an experienced lecturer and led the marketing module on the highly regarded MA in Arts Management at the Royal Welsh College of Music and Drama until 2024.
Carol has been a frequent speaker at national and international conferences including the National Arts Marketing Project Conferences in Portland, Atlanta and Austin, USA. She most recently spoke at a Dig Ventures trends panel on AI and Archaeology (June 2025) and facilitated AI Essentials training for AMA.