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17th April 2013 Sara Lock

Resources by Andrew McIntyre

Culture in Lockdown. Part 3: Covid Audience Mindsets

In his final thought-piece on Culture in Lockdown Andrew McIntyre shares Covid Audience Mindsets, a crucial new model that maps, illuminates and segments your post-lockdown audiences.

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Culture in Lockdown. Part 2: The seven pillars of audience-focus

In the second of three think-pieces, Andrew McIntyre argues that rather than looking backwards in an effort to re-create the way we were, this crisis presents us with a unique opportunity to take a leap forwards.

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Culture in Lockdown. Part 1: We can do digital, can we do strategy?

In this first of three think-pieces, Andrew McIntyre, Morris Hargreaves McIntyre (MHM) argues  that the phenomenal effort we’re all putting into giving audiences access to our digital content needs to be re-framed as a series of radical experiments that can make our post-Covid organisations far more audience-focused.

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Future Proof Museums Notebook

A sample toolkit from the AMA's Future Proof Museums programme designed to help museums explore how they will change, adapt, influence and remain relevant in an ever-changing world.

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Review your organisation’s vision and future direction to develop both art and audience

Andrew McIntyre explores how to review your organisation's vision and future direction to develop both art and audience. This is a transcript from Andrew's masterclass at AMA Conference 2013.

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Matching your product to the market

Andrew McIntyre explores marketing in terms of what a visitor might want to experience and what an arts organisation or curator might want to offer. He proposes the use of a benefits matching model to focus marketing activities on the benefits sought by the visitor and the benefits offered by the arts organisation in order to then communicate those benefits.

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How to move audiences up the ladder of engagement

We all want to attract new audiences and encourage our current audiences to attend more frequently. This guide explains how you can move your customers up the ladder of engagement by using two techniques; test-drive and teleprompt. Described as affordable, profitable, practical and successful approaches, you'll find an outline of how to undertake each one along with case studies which demonstrate the impact they have had on audience engagement.

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