Amplify 

AMA Conference, 2025: Playback Pack

This Playback Pack brings together a collection of resources that amplify the energy and inspiration we shared together in Edinburgh. There’s always something magical about being together, in real life, in person – voices joining together, ideas building, passion cascading across the room.

We shared challenges and discoveries, but more importantly, we also shared solutions and celebrated successes together. This year brought a powerful recognition that when we amplify each other’s work, when we turn up the volume on what matters, we create something far greater than when we work alone. A recognition of how we can increase our impact, echo our audiences’ voices, and magnify the transformative power of arts and culture.

Helping us amplify our collective voice were our wonderful AMA Conference 2025 sponsors. Without them, coming together in Edinburgh would not be possible. They shared their wealth of experience through their knowledge-sharing in sessions, their presence in our exhibition space, and with thoughtful gifts and prizes – from notepads to many Scottish-inspired edibles including shortbread and Tunnocks tea cakes…

And they continue to help us cut through the noise by sharing these resources and helping us turn up the volume on what works. Below you’ll find a rich selection of resources from our sponsors, partners and from us here at AMA. Some will amplify your curiosity, some will amplify your impact, some will give you the tools to amplify your own voice in the sector.

We’re always looking to share your stories too. We’ll make it as easy as we can to share what you’ve learnt – the things that worked and the things that didn’t.  Just contact our Editor with your ideas.