Inclusion
Making everybody count
This collection features many of our resources designed to build your knowledge of current research on keeping inclusion – in its broadest sense – at the heart of your work.
You will find practical guides, case studies and videos offering a range of perspectives on how working inclusively can enhance your organisation.
Audience Diversity Academy
From regional roots to national ambition: how Cornwall Museum and Art Gallery is navigating change
Cornwall Museum and Art Gallery’s transformation shows how meaningful change requires more than new technology. Sarah Bagg, founder of ReWork Consulting, shares lessons on recognising expertise gaps, choosing systems that grow with ambition, and building internal confidence while navigating rebranding, refurbishment and visitor growth.
Five key audience trends reshaping arts marketing in 2026
Marketing consultant Christina Lister identifies five critical audience trends reshaping arts and heritage marketing in 2026. Drawing on extensive sector research and frontline experience, she explores how audiences are booking, engaging, and making decisions differently – and what marketers must do to adapt and thrive.
Beyond the ‘What’s On’ list: Why venues need better event discovery
Standard event discovery tools – ‘What’s On’ lists with filters – work well for regular visitors. But they fail newcomers, families, and casual browsers who don’t know where to begin. Martin Gammeltoft and Dr. Patricia Stainer explore how venues can design multiple discovery pathways that reduce invisible barriers and help more people find their way … Read more
CultureTalk: Radical storytelling ushers in a new era of opera
Calgary Opera‘s Sue Elliott shares nearly two decades of insights on making opera urgently relevant through community storytelling, artistic humility, and programming that prioritises curiosity over demographics. A CultureTalk interview from CultureSuite.
Marketing and PR for Indie Publishers
A collection of six videos covering the Indie Press Network Marketing and PR Day. The day covers a series of key challenges and opportunities for Indie publishers including working with bookshops, maximising social media, how to build a publicity plan, success stories, marketing basics and a look at what’s on the horizon. Supported by Arts … Read more
Together We Act research: What the findings mean for cultural marketers
The Arts Marketing Association’s Together We Act initiative has gathered insights from arts and heritage marketers across the UK, revealing how the sector is navigating three critical challenges: communicating in polarised times, adopting AI responsibly, and generating income under financial pressure. This research overview outlines the key findings.
Culture, Climate and Environmental Responsibility: Environmental Report 2024 – 25
For every year that climate change accelerates, the creative and cultural sector continues to rise to the challenge. Leading with imagination and purpose, a groundswell of hundreds of organisations of all sizes, types, and artforms, are finding innovative ways to show up, contribute, and connect us with nature – improving our health and wellbeing and … Read more
Shaping 2026. What the sector is really talking about and why it matters
Sarah Bagg, founder of ReWork Consulting, brings a unique vantage point to sector challenges, working across attractions, arts venues and heritage sites to reshape their digital and operational strategies. Known for her ability to translate between technology providers and cultural organisations, Sarah offers both strategic clarity and practical wisdom. In this thoughtful analysis drawn from … Read more
How to run a basic website carbon audit
Owen Matthews, Director at Ten4Design, shows us a quick, practical way to understand our website’s environmental impact using tools we already use every day.
Choosing a CRM: The bumps in the road (and how to avoid them)
If you’ve ever been through a CRM selection and implementation process, you’ll know it can be demanding on time, resources and team dynamics and morale. What begins as a journey towards transformation brings huge opportunity. Yet without a clear focus, it can easily drift into a maze of decisions. Sarah Bagg, Founder of ReWork Consulting … Read more
The Audience Diversity Academy is an initiative which helps drive organisational change. It addresses a key sector challenge — building new and diverse audiences from the whole of society. We use the word diversity in its broadest sense.
The entire programme takes place online. Fellows are encouraged to work in an agile way and experiment with ways of engaging new and diverse audiences by delivering work-based experiments with the support of international Mentors. They also get time to share their experiences, learn from peers and take part in online workshops.
Our Fellows represent arts, culture and heritage organisations across England. We also offer Joint Fellowships for two people from the same organisation to take part.
Guides
From regional roots to national ambition: how Cornwall Museum and Art Gallery is navigating change
Cornwall Museum and Art Gallery’s transformation shows how meaningful change requires more than new technology. Sarah Bagg, founder of ReWork Consulting, shares lessons on recognising expertise gaps, choosing systems that grow with ambition, and building internal confidence while navigating rebranding, refurbishment and visitor growth.
Five key audience trends reshaping arts marketing in 2026
Marketing consultant Christina Lister identifies five critical audience trends reshaping arts and heritage marketing in 2026. Drawing on extensive sector research and frontline experience, she explores how audiences are booking, engaging, and making decisions differently – and what marketers must do to adapt and thrive.
Beyond the ‘What’s On’ list: Why venues need better event discovery
Standard event discovery tools – ‘What’s On’ lists with filters – work well for regular visitors. But they fail newcomers, families, and casual browsers who don’t know where to begin. Martin Gammeltoft and Dr. Patricia Stainer explore how venues can design multiple discovery pathways that reduce invisible barriers and help more people find their way … Read more
CultureTalk: Radical storytelling ushers in a new era of opera
Calgary Opera‘s Sue Elliott shares nearly two decades of insights on making opera urgently relevant through community storytelling, artistic humility, and programming that prioritises curiosity over demographics. A CultureTalk interview from CultureSuite.
Marketing and PR for Indie Publishers
A collection of six videos covering the Indie Press Network Marketing and PR Day. The day covers a series of key challenges and opportunities for Indie publishers including working with bookshops, maximising social media, how to build a publicity plan, success stories, marketing basics and a look at what’s on the horizon. Supported by Arts … Read more
Together We Act research: What the findings mean for cultural marketers
The Arts Marketing Association’s Together We Act initiative has gathered insights from arts and heritage marketers across the UK, revealing how the sector is navigating three critical challenges: communicating in polarised times, adopting AI responsibly, and generating income under financial pressure. This research overview outlines the key findings.
Culture, Climate and Environmental Responsibility: Environmental Report 2024 – 25
For every year that climate change accelerates, the creative and cultural sector continues to rise to the challenge. Leading with imagination and purpose, a groundswell of hundreds of organisations of all sizes, types, and artforms, are finding innovative ways to show up, contribute, and connect us with nature – improving our health and wellbeing and … Read more
Shaping 2026. What the sector is really talking about and why it matters
Sarah Bagg, founder of ReWork Consulting, brings a unique vantage point to sector challenges, working across attractions, arts venues and heritage sites to reshape their digital and operational strategies. Known for her ability to translate between technology providers and cultural organisations, Sarah offers both strategic clarity and practical wisdom. In this thoughtful analysis drawn from … Read more
How to run a basic website carbon audit
Owen Matthews, Director at Ten4Design, shows us a quick, practical way to understand our website’s environmental impact using tools we already use every day.
Choosing a CRM: The bumps in the road (and how to avoid them)
If you’ve ever been through a CRM selection and implementation process, you’ll know it can be demanding on time, resources and team dynamics and morale. What begins as a journey towards transformation brings huge opportunity. Yet without a clear focus, it can easily drift into a maze of decisions. Sarah Bagg, Founder of ReWork Consulting … Read more
Video
From regional roots to national ambition: how Cornwall Museum and Art Gallery is navigating change
Cornwall Museum and Art Gallery’s transformation shows how meaningful change requires more than new technology. Sarah Bagg, founder of ReWork Consulting, shares lessons on recognising expertise gaps, choosing systems that grow with ambition, and building internal confidence while navigating rebranding, refurbishment and visitor growth.
Five key audience trends reshaping arts marketing in 2026
Marketing consultant Christina Lister identifies five critical audience trends reshaping arts and heritage marketing in 2026. Drawing on extensive sector research and frontline experience, she explores how audiences are booking, engaging, and making decisions differently – and what marketers must do to adapt and thrive.
Beyond the ‘What’s On’ list: Why venues need better event discovery
Standard event discovery tools – ‘What’s On’ lists with filters – work well for regular visitors. But they fail newcomers, families, and casual browsers who don’t know where to begin. Martin Gammeltoft and Dr. Patricia Stainer explore how venues can design multiple discovery pathways that reduce invisible barriers and help more people find their way … Read more
CultureTalk: Radical storytelling ushers in a new era of opera
Calgary Opera‘s Sue Elliott shares nearly two decades of insights on making opera urgently relevant through community storytelling, artistic humility, and programming that prioritises curiosity over demographics. A CultureTalk interview from CultureSuite.
Marketing and PR for Indie Publishers
A collection of six videos covering the Indie Press Network Marketing and PR Day. The day covers a series of key challenges and opportunities for Indie publishers including working with bookshops, maximising social media, how to build a publicity plan, success stories, marketing basics and a look at what’s on the horizon. Supported by Arts … Read more
Together We Act research: What the findings mean for cultural marketers
The Arts Marketing Association’s Together We Act initiative has gathered insights from arts and heritage marketers across the UK, revealing how the sector is navigating three critical challenges: communicating in polarised times, adopting AI responsibly, and generating income under financial pressure. This research overview outlines the key findings.
Culture, Climate and Environmental Responsibility: Environmental Report 2024 – 25
For every year that climate change accelerates, the creative and cultural sector continues to rise to the challenge. Leading with imagination and purpose, a groundswell of hundreds of organisations of all sizes, types, and artforms, are finding innovative ways to show up, contribute, and connect us with nature – improving our health and wellbeing and … Read more
Shaping 2026. What the sector is really talking about and why it matters
Sarah Bagg, founder of ReWork Consulting, brings a unique vantage point to sector challenges, working across attractions, arts venues and heritage sites to reshape their digital and operational strategies. Known for her ability to translate between technology providers and cultural organisations, Sarah offers both strategic clarity and practical wisdom. In this thoughtful analysis drawn from … Read more
How to run a basic website carbon audit
Owen Matthews, Director at Ten4Design, shows us a quick, practical way to understand our website’s environmental impact using tools we already use every day.
Choosing a CRM: The bumps in the road (and how to avoid them)
If you’ve ever been through a CRM selection and implementation process, you’ll know it can be demanding on time, resources and team dynamics and morale. What begins as a journey towards transformation brings huge opportunity. Yet without a clear focus, it can easily drift into a maze of decisions. Sarah Bagg, Founder of ReWork Consulting … Read more
Case studies and articles
From regional roots to national ambition: how Cornwall Museum and Art Gallery is navigating change
Cornwall Museum and Art Gallery’s transformation shows how meaningful change requires more than new technology. Sarah Bagg, founder of ReWork Consulting, shares lessons on recognising expertise gaps, choosing systems that grow with ambition, and building internal confidence while navigating rebranding, refurbishment and visitor growth.
Five key audience trends reshaping arts marketing in 2026
Marketing consultant Christina Lister identifies five critical audience trends reshaping arts and heritage marketing in 2026. Drawing on extensive sector research and frontline experience, she explores how audiences are booking, engaging, and making decisions differently – and what marketers must do to adapt and thrive.
Beyond the ‘What’s On’ list: Why venues need better event discovery
Standard event discovery tools – ‘What’s On’ lists with filters – work well for regular visitors. But they fail newcomers, families, and casual browsers who don’t know where to begin. Martin Gammeltoft and Dr. Patricia Stainer explore how venues can design multiple discovery pathways that reduce invisible barriers and help more people find their way … Read more
CultureTalk: Radical storytelling ushers in a new era of opera
Calgary Opera‘s Sue Elliott shares nearly two decades of insights on making opera urgently relevant through community storytelling, artistic humility, and programming that prioritises curiosity over demographics. A CultureTalk interview from CultureSuite.
Marketing and PR for Indie Publishers
A collection of six videos covering the Indie Press Network Marketing and PR Day. The day covers a series of key challenges and opportunities for Indie publishers including working with bookshops, maximising social media, how to build a publicity plan, success stories, marketing basics and a look at what’s on the horizon. Supported by Arts … Read more
Together We Act research: What the findings mean for cultural marketers
The Arts Marketing Association’s Together We Act initiative has gathered insights from arts and heritage marketers across the UK, revealing how the sector is navigating three critical challenges: communicating in polarised times, adopting AI responsibly, and generating income under financial pressure. This research overview outlines the key findings.
Culture, Climate and Environmental Responsibility: Environmental Report 2024 – 25
For every year that climate change accelerates, the creative and cultural sector continues to rise to the challenge. Leading with imagination and purpose, a groundswell of hundreds of organisations of all sizes, types, and artforms, are finding innovative ways to show up, contribute, and connect us with nature – improving our health and wellbeing and … Read more
Shaping 2026. What the sector is really talking about and why it matters
Sarah Bagg, founder of ReWork Consulting, brings a unique vantage point to sector challenges, working across attractions, arts venues and heritage sites to reshape their digital and operational strategies. Known for her ability to translate between technology providers and cultural organisations, Sarah offers both strategic clarity and practical wisdom. In this thoughtful analysis drawn from … Read more
How to run a basic website carbon audit
Owen Matthews, Director at Ten4Design, shows us a quick, practical way to understand our website’s environmental impact using tools we already use every day.
Choosing a CRM: The bumps in the road (and how to avoid them)
If you’ve ever been through a CRM selection and implementation process, you’ll know it can be demanding on time, resources and team dynamics and morale. What begins as a journey towards transformation brings huge opportunity. Yet without a clear focus, it can easily drift into a maze of decisions. Sarah Bagg, Founder of ReWork Consulting … Read more
Research
From regional roots to national ambition: how Cornwall Museum and Art Gallery is navigating change
Cornwall Museum and Art Gallery’s transformation shows how meaningful change requires more than new technology. Sarah Bagg, founder of ReWork Consulting, shares lessons on recognising expertise gaps, choosing systems that grow with ambition, and building internal confidence while navigating rebranding, refurbishment and visitor growth.
Five key audience trends reshaping arts marketing in 2026
Marketing consultant Christina Lister identifies five critical audience trends reshaping arts and heritage marketing in 2026. Drawing on extensive sector research and frontline experience, she explores how audiences are booking, engaging, and making decisions differently – and what marketers must do to adapt and thrive.
Beyond the ‘What’s On’ list: Why venues need better event discovery
Standard event discovery tools – ‘What’s On’ lists with filters – work well for regular visitors. But they fail newcomers, families, and casual browsers who don’t know where to begin. Martin Gammeltoft and Dr. Patricia Stainer explore how venues can design multiple discovery pathways that reduce invisible barriers and help more people find their way … Read more
CultureTalk: Radical storytelling ushers in a new era of opera
Calgary Opera‘s Sue Elliott shares nearly two decades of insights on making opera urgently relevant through community storytelling, artistic humility, and programming that prioritises curiosity over demographics. A CultureTalk interview from CultureSuite.
Marketing and PR for Indie Publishers
A collection of six videos covering the Indie Press Network Marketing and PR Day. The day covers a series of key challenges and opportunities for Indie publishers including working with bookshops, maximising social media, how to build a publicity plan, success stories, marketing basics and a look at what’s on the horizon. Supported by Arts … Read more
Together We Act research: What the findings mean for cultural marketers
The Arts Marketing Association’s Together We Act initiative has gathered insights from arts and heritage marketers across the UK, revealing how the sector is navigating three critical challenges: communicating in polarised times, adopting AI responsibly, and generating income under financial pressure. This research overview outlines the key findings.
Culture, Climate and Environmental Responsibility: Environmental Report 2024 – 25
For every year that climate change accelerates, the creative and cultural sector continues to rise to the challenge. Leading with imagination and purpose, a groundswell of hundreds of organisations of all sizes, types, and artforms, are finding innovative ways to show up, contribute, and connect us with nature – improving our health and wellbeing and … Read more
Shaping 2026. What the sector is really talking about and why it matters
Sarah Bagg, founder of ReWork Consulting, brings a unique vantage point to sector challenges, working across attractions, arts venues and heritage sites to reshape their digital and operational strategies. Known for her ability to translate between technology providers and cultural organisations, Sarah offers both strategic clarity and practical wisdom. In this thoughtful analysis drawn from … Read more
How to run a basic website carbon audit
Owen Matthews, Director at Ten4Design, shows us a quick, practical way to understand our website’s environmental impact using tools we already use every day.
Choosing a CRM: The bumps in the road (and how to avoid them)
If you’ve ever been through a CRM selection and implementation process, you’ll know it can be demanding on time, resources and team dynamics and morale. What begins as a journey towards transformation brings huge opportunity. Yet without a clear focus, it can easily drift into a maze of decisions. Sarah Bagg, Founder of ReWork Consulting … Read more









