About culturehive


This is a free online resource library for cultural professionals that brings the collective intelligence of the sector together in one place, by you, for you.


It’s run by the Arts Marketing Association (AMA) – a diverse team of people passionate about engaging the public in arts, heritage and culture. Sharing expertise through training and networking events, members work together to influence the sector.

For all enquiries about AMAculturehive, please contact:

Editor Carol Jones.

If you share our passion for connecting arts and culture and the public, we’d love you to join us. Grow your impact and your network as part of the AMA.

Latest resources

An illustration of 3 characters falling through the air surrounded by pens, paper, laptops.
Courtesy Creative Scotland. Illustration by Maria Stoian.

The Illustrated Freelancer’s Guide | Creative Scotland

A father holding his young child on his back point at a display.
Courtesy Museum of London Docklands

Podcast: All inclusive – museum diversity and festival planning


Recent authors

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Creative Scene

Creative Scene is an arts project that commissions, programmes and produces projects in North Kirklees, West Yorkshire. Creative Scene is exploring ways for the public to get involved in shaping ...

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Do you have a case study you’d like to share with the culturehive community?

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Nick Cooper

Nick Cooper is resident blog author at NCC Home Learning ...
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Institute of Fundraising

The Institute of Fundraising (IoF) is the professional membership body for UK fundraising. We support fundraisers through leadership and representation; ...
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Moore Kingston Smith

Moore Kingston Smith is a dynamic, leading UK firm of accountants and business advisers. We have been helping clients thrive ...
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Katy Raines

Katy Raines (Partner, Indigo) is regarded as one of the UK’s leading consultants on CRM and Segmentation for the Arts, ...
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Jo Breeze

Jo supports artists and creators to run full-funded crowdfunding campaigns. "You may only get one shot at a successful crowdfunding ...
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RADA Business

RADA Business helps people at work become brilliant communicators. They build on the work of one of the world’s most ...
Auriel Majumdar

Auriel Majumdar

Auriel Majumdar is a Creative Coach, Coach Supervisor and Consultant with more than 20 years’ experience working in organisations as ...
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Adam Gallacher

Adam is an accomplished professional in the cultural sector with over 10 years’ experience – specialising in business development, income ...
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64 Million Artists

64 Million Artists believes everyone is creative, and when we use our creativity we can make positive change in our ...
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HdK Associates

HdK brings together 25 years of arts marketing experience with a team of specialists including web designers, social media experts, ...

National Museum Directors’ Council

The National Museum Directors' Council represents the leaders of the UK's national collections and major regional museums. Our members are ...
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Creative Scene

Creative Scene is an arts project that commissions, programmes and produces projects in North Kirklees, West Yorkshire. Creative Scene is ...


OF/BY/FOR ALL is a nonprofit organisation sponsored by the Santa Cruz Museum of Art & History Do you want your ...
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Nesta Nelson

Nesta Nelson is the Producer at Back to Ours and a Fellow of the Arts Fundraising and Philanthropy programme ...
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Andrew McIntyre

A co-founder of Morris Hargreaves McIntyre, Andrew is one of the UK’s leading authorities on audience motivations, behaviour and responses ...