Resources tagged with museums



A low-carbon approach to your work online

A downloadable resource developed by Art Fund, in partnership with digital agency Manifesto, to help museum professionals consider the environmental impact of their digital activities. Equally useful if you work outside the museum sector.

Podcast: Tomorrow Zone – Museums and AI

Dr Oonagh Murphy, Senior Lecturer in Digital Culture at Goldsmith’s University, shares her visionary insights about how Artificial Intelligence is shaping the future of storytelling in museums. A Museum of Truth & Lies podcast hosted by Yasmin Khan. 

How London Museum’s new website is using AI to power content relationships

London Museum’s new website landed in July 2024 and also marks the launch of their new brand and another important milestone in the  journey towards the opening of their new museum at Smithfield in 2026. Their Head of Digital Innovation, Trish Thomas, takes us through their digital transformation story.

Toolkit: Museums, emotions and brand

A practical toolkit that supports museums to use emotional branding to grow support and connect in meaningful ways with their visitors. An Art Fund resource.

Why museums should use emotional branding to grow their support

The UK’s museums are a huge success story. In 2019/20, around 50% of adults in England visited a museum – but there’s still a big opportunity to do more. Could we grow that 50% to 80% nationally?  To explore this opportunity, Art Fund, the charity that connects museums, people and arts, commissioned two major pieces … Read more

Podcast: Future-proof the past – tech’s role in preserving culture

Explore how Jervais Choo, Deputy Director of Organisational Design and Innovation, National Heritage Board, Singapore and his work with digital artists and technologies like AI and VR is changing museum experiences. One of a series of podcasts with museum people by For Arts Sake.

Guidance: Trans-inclusive culture

This vital guidance sets out an ethical framework to support museums, galleries, archives and heritage organisations to realise their potential to create trans-inclusive spaces that foster dignity, equity and belonging. Developed by the University of Leicester’s Research Centre for Museums and Galleries (RCMG).

Beyond the gift shop: how retail is opening up museums to the world

In an ever-changing cultural landscape and at a time where experience is vital, museums are discovering new and innovative ways to approach retail, including taking it beyond their four walls. Jeani Tamakloe, Project Coordinator at The Revels Office, takes us beyond the museum gift shop.

Top five tips for communicating with families online

Based on regular consultation with families about what they want to see from museum and heritage sites Jocelyn Murdoch, Content and Communications Manager at Kids in Museums outlines top tips to communicate your offer. First published on the Cultural Content newsletter of digital specialists One Further.