Resources tagged with co-creation



Heritage Innovation Diary: co-creating the future of AI and peer-powered marketing support 

Heritage marketing professionals often work alone or in small teams, with limited resources and no one to collaborate with when challenges arise. Carol Jones explores how Goose, an AI platform co-created with over 50 UK heritage organisations, is transforming this isolation. By combining sector-specific knowledge, peer insights, and AI capabilities, Goose promises to democratise marketing … Read more

Video: Everyday creativity

Through examining evidence from the latest wave of Cultural Participation Monitor data, this recorded session from The Audience Agency takes a look at the creative activities people do independently, such as playing an instrument, podcasting, flower arranging, drag, creative gaming, graffiti and much more. 

Future Trends: Addressing cultural and other inequalities at scale

Part of the Future Trends series, published as part of the Warwick UK Cities of Culture Project and commissioned by the Arts and Humanities Research Council. This paper looks at  the importance of hyper-local offerings and developing a sense of ownership as ways of engagement.

Future Trends: Reasons to co-create

Part of the Future Trends series, published as part of the Warwick UK Cities of Culture Project and commissioned by the Arts and Humanities Research Council. Co-creating is difficult so why do it. This paper looks at what makes co-creation valuable to those who participate and how to evaluate it.

Considering co-creation

Discover what co-creation means, how it can help you actively listen to and collaborate with the local community and form new partnerships as well as helpful insight on putting it into practice. Explore the Heart of Glass and Battersea Arts Centre report and three podcasts with artists, producers, and collaborators.

Building meaningful participation

Research suggests that organisations are feeling an increased urgency to deepen connections with the communities they serve, but how can they make the most of this momentum? Ashleigh Hibbins, Anne Torreggiani and Carly Henderson from The Audience Agency demonstrate that co-creation is the answer.