Practical Takeaways: Building a brand that belongs to your audience
Debbie Spence, a Director at Morris Hargreaves McIntyre walks us through a range of practical takeaways to navigate building a brand that belongs to our audience.
Resources tagged with audience focused
Next level digital marketing
A collection of resources from the industry-leading arts and culture CRM solution, Tessitura. These continue the discussion following their Next Level Marketing session at AMA’s Digital Marketing Day 2023. Insight and practical solutions on digital transformation, digital strategy and creating a data-driven culture.
Audiences at the Heart: Supercool collection
Supercool love crafting websites and digital strategies that make life easier for arts, cultural and heritage organisations – and your audiences. They also love sharing – whether that’s practical tips to improve digital accessibility, things they’ve learnt about how to be more digitally sustainable, or just generally useful/interesting sector-related things. Here’s a treasure-trove of free … Read more
Audience behaviours are changing. Leveraging customer networks in a digital world.
When was the last time you examined the myriad journeys your customers take with your organisation? Erin Lively Koppel, Chief Strategy Officer at Tessitura outlines five key factors to guide your thoughts about customer interaction in a digital world.
How your organisation can engage with underrepresented groups
1. Why do you need to engage with underrepresented groups? ‘Hard-to-reach’ audiences and vulnerable groups describe sections of the community that are often considered difficult to involve in the heritage sector. They have historically been underrepresented in cultural participation and find it difficult to access traditional services. Interpretations of culture and heritage have tended to … Read more
Sharing learning: Fostering good working relationships with audiences and collaborators – Back To Ours
In this learning case study Louise Yates from Back to Ours shares her experience of delivering a large-scale production for the community, by the community. She explains how dialogue, engagement and listening to local audiences became key.
Digital Access and Inclusion — Getting started
This webinar recording is one of four Digital Heritage Lab webinars that took place in April and May 2020 to provide free support to small and medium sized heritage organisations during the COVID-19 pandemic. In this webinar Becki Morris and Sarah Simcoe look at understanding and removing the barriers to digital inclusion; roles and responsibilities; … Read more
Culture in Lockdown. Part 2: The seven pillars of audience-focus
In the second of three think-pieces, Andrew McIntyre argues that rather than looking backwards in an effort to re-create the way we were, this crisis presents us with a unique opportunity to take a leap forwards. Here he shares The 7 Pillars of Audience-focus, a framework to help us do that.
Culture in Lockdown. Part 1: We can do digital, can we do strategy?
In this first of three Think Pieces, Andrew McIntyre, Morris Hargreaves McIntyre (MHM) argues  that the phenomenal effort we’re all putting into giving audiences access to our digital content needs to be re-framed as a series of radical experiments that can make our post-Covid organisations far more audience-focused.
The Performing Artist’s Audience Workbook
An audience workbook for performing artists written by Lisa Baxter, The Experience Business and beautifully illustrated by Philippe Brasseur. Designed by Creative Scotland. Supported by The National Lottery through Creative Scotland. Created to inform the ‘audience benefit’ element of Creative Scotland’s Touring Fund application its uses aren’t limited to just that. It can be used in many ways and … Read more