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Digital Marketing

Digital marketing

This wide range of videos provide insight and fresh thinking on all things digital. From effective websites to developing your use of data, they will help you grow your digital skills across the board. 

Please note: These videos are edited recordings of webinars that have taken place since 2022 and so may include some older references. 

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AI Series: advanced

Expand your knowledge of AI by building 'agents' and working with data.
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AI Series: getting started

How to start using generative AI as a creative tool.
sign with arrow that says 'future'
 

AI Series: next steps

Learn about AI developments, AI prompts, and ethical considerations.
Four laptops open on a table
 

Bossing Digital as a Small Organisation

How small organisations can make digital work for them.
Creating a user-centered website: An introduction to UX for cultural marketers
 

Creating a user-centered website: An introduction to UX for cultural marketers

Explore UX principles for your audience across digital channels.
laptop next to a phone on a glass table. The phone is showing a facebook page
 

Creating an Evidence Based Social Media Strategy

How to use the demographics and behaviours of your audiences to develop a social media strategy.
A man using his mobile phone to record a video
 

Creating Short Form Content

An introduction to short-form video content creation on little to no budget.
An open laptop with charts and graphs on the screen
 

Digital Digest: Data For Strategic Decisions

Explore your organisation's data to inform your marketing strategy.
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Digital Digest: what’s new with AI

Learn how AI tools are changing and the questions we should be considering.
A woman sticking post it notes in columns on a black wall
 

Digital Digest: what’s new with SEO

Find out about the latest SEO tools and techniques to put to use straight away.
Phone screen showing social media icons
 

Digital Digest: what’s new with social media

An overview of the latest trends and insights on social media.
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Engaging Emails

How to create relevant, interesting, and accessible email campaigns.
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