Creating a user-centered website: An introduction to UX for cultural marketers

By Florence Okoye, UX Designer, Natural History Museum

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This video explores key UX principles and how to understand your audience’s experience across digital channels. You’ll learn how to apply UX thinking to your organisation’s website to create a more accessible, efficient, and inclusive digital experience.

Florence is a UX (User Experience) designer whose practice centres on using service design methods to inclusively design digital experiences. Her research focuses on collaborative methods of designing services for complex systems which allows her to combine a passion for opening access to STEM with critical and decolonial approaches to design.

Resource type: Webinars and films | Published: 2025

Creating a user-centered website: An introduction to UX for cultural marketers

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This video explores key UX principles and how to understand your audience’s experience across digital channels. You’ll learn how to apply UX thinking to your organisation’s website to create a more accessible, efficient, and inclusive digital experience.