Digital Digest: Data For Strategic Decisions

By Maeve Hawkins, Marketing Consultant, Amber Marketing

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This session is designed for marketing professionals who currently work with or wish to work with their organisation’s data, exploring how it can be used to better inform marketing strategy.

Former Head of Marketing for the MAC in Belfast, Maeve has a track record in arts marketing at a senior level. She has particular experience in developing audiences, sponsorship engagement and using data to inform strategy. Stepping outside of arts marketing, she now offers marketing consultancy to clients in the private sector, tourism and media industries.

Digital Digest: Data For Strategic Decisions

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This session is designed for marketing professionals who currently work with or wish to work with their organisation’s data, exploring how it can be used to better inform marketing strategy.