Creating an Evidence Based Social Media Strategy

By Trish Thomas, Head of Digital Innovation, London Museum

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This video will show you how to use the demographics and behaviours of your audiences to develop an evidence based social media strategy.

Trish is Head of Digital Innovation at London Museum where she is led the digital transformation journey towards the opening of their new site in West Smithfield, working across experience, content, collections, communications, data and ecommerce. With a background originally in journalism, Trish has a long career in digital with previous roles at commercial digital agencies as well as arts and culture organisations.

Creating an Evidence Based Social Media Strategy

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This video will show you how to use the demographics and behaviours of your audiences to develop an evidence based social media strategy.