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Mastering Google Grants

Mastering Google Grants

By Lyndsey Best, Director and Founder, Altair Media Dan Simms, Dan Simms - Head of Media, Altair Media

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This video will reveal how strategic Google Grant management can drive substantial business effect without overwhelming your marketing budget.
You'll learn practical approaches for elevating your Google Grant account from a background channel to a primary business effect driver. Gain insights into why tactical Grant management is crucial, and discover how applying search capabilities can increase your Grant performance.
Note: this video was recorded in July 2024.

Dan is the Head of Media at Altair, having worked in digital marketing for 10 years. He started in social media in the world of sports before branching out into the wider digital landscape in an agency environment, and has extensive experience working with Google Grant accounts for the multitude of cultural and charitable organisations that Altair partners with.



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