Creating Short Form Content
Creating Short Form Content
By
Dr Steven Franklin, Social Media Manager, The Royal Institution
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This video is an introduction to creating short form video content. With the popularity of TikTok and Instagram Reels showing no sign of slowing, short form video content is becoming an essential tool for marketers. This video will help you understand what is meant by ‘short form video’ and which platforms cater for this medium. Get advice on how to create your own engaging content on little to no budget, explore the benefits of short form video content, and get tips on creating engaging content in-house.
Note: this video contains one instance of strong language.
Dr Steven Franklin is a self-confessed social media addict, with 4 years of experience working in the cultural and charity sectors. He has worked at Egham Museum, Bradford Museums and Art Galleries, The National Archives, and now The Royal Institution.
When he’s not making TiKToks or trying to write witty posts on X, you’ll find him thinking about how the latest evolutions in social could translate to the cultural sectors.
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