CultureHive > Tags > word of mouth
19th July 2013 Sara Lock

Resources tagged with "word of mouth"

Arts Ambassadors (training video)

People try a new arts activity when trusted people recommend it. And that’s where ambassadors can help you. This training video will talk you through three inspiring case studies of successful ambassador schemes to explain how they can help you promote your offer, develop your audiences and produce cultural events.

By Helen BallPublished:2016 Type: guide-toolkit


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Orpheus – Effectively manipulating audience behaviour

For four weeks in April-May 2013, a new and fairly unknown company - Little Bulb - performed their show Orpheus at the Battersea Arts Centre’s Grand Hall. Orpheus is an unusual concept bringing together the Greek myth about Orpheus and the story of the legendary Jazz musician Django Reinhardt. In this case study, Katie Elston from the Battersea Arts Centre, describes the marketing campaign behind this production.

By Katie ElstonPublished:2013 Type: case-study


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Building a loyal online community

JustSoFestival is an annual weekend-long camping festival for children and their families. Since the first festival in 2009, it has almost doubled in size, from a capacity of 2,600 in the first year, to a sell-out of 5,000 in 2013.  With no money for advertising, the festival has grown through online and offline word-of-mouth. In this case study, Katie Moffat speaks to Rowan Hoban, co-founder of JustSoFestival, about the ways in which the organisers' online activity - website, Facebook and Twitter - has been utitlised to promote the festival.

Published:2013 Type: case-study


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Building an engaged online community with zero budget

Indie Games: The Movie (2012) is a documentary film about the video games industry, made by Canadian filmmakers James Swirsky and Lisanne Pajot. This case study describes how the filmmakers created a marketing buzz around the film despite having no budget for marketing or advertising; the awareness of the film was entirely created via word of mouth. The process of making and distributing the film has been catalogued by Swirsky and Pajot on the film’s website.  It is partly from this blog post series that, with permission, the content for this case study has been taken.

Published:2013 Type: case-study


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Encouraging older people to engage with culture

This report details the results from a project to increase engagement with the arts and culture among older people in Manchester. The scheme targeted 'gatekeepers' and turned them into ambassadors for culture at 15 venues around the city, including arts centres, theatres, museums and galleries. The resource introduces the Valuing Older People: Culture Champions scheme, and the context within which it was developed, and reviews the role of the Culture Champions and their networks. It also reviews the events organised as part of the scheme and the impact they had on the success of the scheme itself. It examines how suitable provision for older …

Published:2013 Type: research


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Large-scale public arts project evaluation – RedBall UK

An evaluation and case study of a large-scale, mutlidimensional arts tour and education project. Torbay Council brought an award-winning, interventionist work of public art, RedBall UK, to the streets, enriching cultural tourists' experiences and allowing visitors to see familiar places in a new light.

Published:2013 Type: case-study


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Our Creative Talent – the voluntary and amateur arts in England

An in-depth study of voluntary and amateur arts groups and informal adult learning in the arts in England. Commissioned by DCMS and Arts Council England to improve the knowledge base on the voluntary and amateur arts sector in England, it is the first of its kind on a national scale and represents the first step towards developing a comprehensive understanding of a very complex sector.

Published:2013 Type: research


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How to work with arts ambassadors

What makes a good arts ambassador?  How useful can they be as a marketing tool for your organisation? How do you get started on recruiting ambassadors that will bring real benefits?  With top tips and words of caution, this step by step approach to promotion and development through ambassadors will offer the tools you need to generate real impact.

Published:2013 Type: guide-toolkit


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Word of mouth in the social media age

What makes people talk about culture? How can we get people talking about the arts, both online and offline? This discussion of word-of-mouth uses a case study of a Grayson Perry exhibition at the British Museum to explore strategies around buzz marketing, viral marketing, and identifying key influencers and opinion leaders - plus what happens when word-of-mouth marketing goes wrong.

By Jessie HuntPublished:2013 Type: guide-toolkit


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The anatomy of buzz

Transcript of a keynote speech on creating a buzz and spreading ideas by word of mouth, pull marketing, and viral marketing.

Published:2012 Type: article


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The art of conversation

Transcript of a presentation on copywriting and creating ideas for the social web.

Published:2012 Type: article


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Herd: changing behaviour

Discussion of Mark Earls's keynote on his book Herd: how to change mass behaviour by harnessing our true nature. 

Published:2012 Type: article


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Enhancing your word-of-mouth and viral marketing

Report on a session about enhancing word-of-mouth through storytelling, viral marketing and generating buzz, and how to transform this into an ongoing relationship.

Published:2012 Type: case-study


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"Follow me": How do we know if digital 'pull' marketing is working?

How do we know if online 'pull' marketing is working? Case studies from Contact Manchester, complemented by tips from Culture24 for using Google Analytics effectively.

By Jane FinnisPublished:2012 Type: guide-toolkit


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