CultureHive > Tags > website
19th July 2013 Sara Lock

Resources tagged with "website"

Making your website accessible to all: Artswork

Artswork, a national youth arts development agency and Atelier the Southampton-based website and digital marketing agency take us through an accessibility audit and subsequent actions.

By Artswork, AtelierPublished:2019 Type: guide-toolkit


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Improving the accessibility of your website

This handy guide from Supercool shows that you don't need big budgets and huge resources to make significant improvements to the accessibility of your website. It's full of links to free resources, handy tips and quick wins to make your website more inclusive. It includes sections on: creating an access culture getting started language images and videos colour quick wins celebrating success

By SupercoolPublished:2019 Type: guide-toolkit


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Art UK Audience Broadening Initiative Report 2018

A report by The Audience Agency following their work with Art UK to diversify their online audiences, specifically focussing on attracting BAME and 16 - 24 year olds.

By The Audience AgencyPublished:2018 Type: research


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The MAC website achieves a 113% increase in ticket sales

Lucy Liddell shares how taking a mobile-first approach and providing an outstanding user experience has enabled The MAC, Belfast, to increase ticket sales and revenue.

By Lucy Liddell, The MAC, BelfastPublished:2017 Type: case-study


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The Grand web development increases visits and donations

Discover how focusing on the user experience enabled The Grand Theatre to increase ticket sales, visits and email subscriptions.

By Markerle Davis, Soap Media, Andrew Howard, The Grand Theatre BlackpoolPublished:2016 Type: case-study


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Effective Website Design (training video)

Learn how to take a strategic approach to developing or redeveloping your organisation's website to ensure it contributes to the success of your organisation.

By Jack HarrisPublished:2016 Type: guide-toolkit


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Google Analytics health check

This resource, written by Mia Ridge in collaboration with Culture24, describes how to optimise your organisation’s Google Analytics account. It is aimed at staff that work on websites, or in public engagement or marketing. It does not assume any technical skills.

By Culture24Published:2015 Type: guide-toolkit


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Understanding mobile and tablet use of your website

This guide was commissioned by The Audience Agency from Culture24 as part of Audience Finder. Learn how to gather evidence about device-specific user behaviour on your website, when you need to do something about it and what you should be considering.

By Culture24Published:2015 Type: guide-toolkit


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Search Engine Optimisation (SEO) for cultural content producers

This resource, commissioned by The Audience Agency from Culture24 as part of Audience Finder, is aimed at content producers within cultural organisations. No previous Search Engine Optimisation (SEO) knowledge is necessary, and this resource does not seek to cover the more technical SEO practices.

By Culture24Published:2015 Type: guide-toolkit


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Beyond content strategy

The development of Chapter Arts Centre's website considers people, passion and creating content that brings people closer to you. This resource explores why Chapter developed its content strategy in the way it did, including key things to think about, such as steps in the process, tying things back to your mission, vision and values, and how the process was integrated into existing operations.

Published:2014 Type: case-study


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Are you on Wikipedia?

First published on Idek a cultural marketing blog based in Sweden, this article by Håkan Färje from the National Library of Sweden, considers the extent to which a cultural institution can or should use Wikipedia.

Published:2014 Type: article


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An Arts Audiences Google Mentoring Report – Chester Beatty Library

Arts Audiences works within Ireland to build knowledge and expertise within the arts about audiences through a range of initiatives and training courses. Arts Audiences is funded by The Arts Council/ An Chomairle Ealaoin and is a partnership initiative of The Arts Council and Temple Bar Cultural Trust. The Google Mentoring scheme is a partnership between Google and Arts Audiences. Each year four arts organisations are selected to participate in the Google Mentoring scheme.  The scheme, which has been running since 2009, partners an expert from Google with each organisation to assist in developing their digital marketing. Over a four month …

Published:2014 Type: case-study


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The V&A Channel: making and sharing short films

In March 2010 the Victoria and Albert Museum launched its online platform the V&A Channel to house an exciting and ever-changing output of high-quality films relating to the Museum and its activities.  The aim was to create a distinctive and compelling content provider, and bring the innovative approach and philosophy of the Museum's V&A magazine to film. This case study describes how the Channel has been developed and managed, and how the V&A uses the films in as many ways as possible to make the most of the content.

By Katie MoffatPublished:2014 Type: case-study


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Manchester Literature Festival’s 2013 digital marketing campaign

The Manchester Literature Festival has taken place every October since 2006 and is the city’s largest literary event. In this case study, Kate Feld describes the Festival's 2013 online digital marketing campaign, which included e-newsletters, Facebook, Twitter and blogging. The success of this campaign, particularly its social media activity, contributed to the Festival attracting a larger and more diverse audience, with increased engagement with the event.

Published:2014 Type: case-study


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Lessons in live streaming from National Theatre Wales

Bradley Manning, the young US soldier who was convicted of releasing the largest set of classified documents ever leaked to the public, spent his early years in west Wales. In 2013 the National Theatre Wales’ (NTW) production The Radicalisation of Bradley Manning, toured around Wales before appearing at the Edinburgh Fringe. Early on in the production process the decision was taken to live stream each performance, as a result over 6,500 audience members watched the Bradley Manning live stream from 1,269 cities in 103 countries.

Published:2013 Type: case-study


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Developing a new website

Brighton Dome is the major arts and cultural provider in Brighton and Hove and offers year-round high quality performances across all art forms. In May Brighton Dome also produces the annual Brighton Festival - a high-profile, three-week international producing and commissioning arts festival. This case study describes how the Brighton Dome redeveloped its website and digital platforms as part of a CRM and rebrand project.

Published:2013 Type: case-study


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How cultural heritage organisations can work with the web

Since 2000 the use of the social web has increased very rapidly in cultural heritage organisations. This report summarises the barriers which have been identified in exploiting its potential and then focuses on the opportunities for social networking and community participation online. It includes examples of how the web can be used to provide or improve access, continuing professional development, education and outreach, marketing and promotion and more.

Published:2013 Type: research


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Lates at the Science Museum

This case study explores the objectives, processes and outcomes of the Science Museum's Lates - a regular late night opening for adults-only. Lates aims to attract a young adult audience into the museum to engage with its collections and an average of 3,500 visitors attend these late night openings. Lates is not marketed in the traditional sense instead it relies upon social media, the museum's website and free press.

Published:2013 Type: case-study


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Building a loyal online community

JustSoFestival is an annual weekend-long camping festival for children and their families. Since the first festival in 2009, it has almost doubled in size, from a capacity of 2,600 in the first year, to a sell-out of 5,000 in 2013.  With no money for advertising, the festival has grown through online and offline word-of-mouth. In this case study, Katie Moffat speaks to Rowan Hoban, co-founder of JustSoFestival, about the ways in which the organisers' online activity - website, Facebook and Twitter - has been utitlised to promote the festival.

Published:2013 Type: case-study


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Web terms: what they mean for websites and business

A glossary of web technology terms: what they mean for websites and business.

Published:2013 Type: guide-toolkit


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Attracting an online audience with digitised collections

The Rijksmuseum made a decision to open their collection to a wider audience via the web. The museum embarked on digitising its collection in 2006. In 2010 the opportunity arose to build a new website with the digitised collection at its heart, accessible for the whole world. This concise case study looks at the process and outcomes of the Rijksstudio project.

Published:2013 Type: case-study


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Using technology to develop audience relationships

In this article Martin Vogel examines how technology can authentically serve the purposes of an arts organisation. He looks at the importance of developing a technology strategy for audience relationships that takes into account an organisation’s resources and priorities.

Published:2013 Type: article


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A beginner’s guide to blogging for arts and cultural organisations

Master the art of blogging with this concise 12-point beginner's guide to getting a blog up and running.

By Kate FeldPublished:2013 Type: guide-toolkit


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How to build a website

This guide to building a website. It asks why build a website and explores buying traffic, tone of voice, search engine optimization  using cookies to differentiate new customers from returning customers and changing content,

Published:2013 Type: guide-toolkit


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A practical guide to developing and managing websites

Sometimes it's difficult to know where to start when developing a website - particularly if it's an area of work you're not familiar with. This practical hands-on resource provides advice on all aspects of developing and managing a website. It answers regularly posed questions such as who should take responsibility for development, how much do they cost and how to choose a suitable designer. You'll find checklists throughout the guide, such as building a successful team and writing for the web.

Published:2013 Type: guide-toolkit


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Culture, participation and the web

This report looks at the convergence of three trends:  technological change  the way that people engage with culture  the policy aim of increasing democratic participation in culture, with particular regard to audiences described as ‘hard to reach’. The report discusses DCMS's project Culture Online and highlights some practical lessons learnt from its delivery. In this context it also considers the ever-evolving concept, function and potential of online culture, today and in the future in terms of policy development, technological change and developments in society.

Published:2013 Type: article


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Follow National Museums Scotland’s steps towards a new, integrated website

This case study shares the most important decisions and fact-finding steps that National Museums Scotland took, in moving from an outdated, little-used website to one that unites all five of their (real) locations, is highly interactive and connects to social media presences and has rich, engaging content for a variety of audiences.

Published:2013 Type: case-study


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