CultureHive > Tags > vision
19th July 2013 Sara Lock

Resources tagged with "vision"

Arts Survival Training: An AMA Podcast. Episode 1 – Mission, Vision and Values

Arts Survival Training is a podcast from the Arts Marketing Association about creating stronger, more resilient arts organisations. In each episode, you’ll hear UK arts professionals weigh in on the skills and mindsets our field needs in order to survive in the face of social, political, and environmental challenges. Arts Survival Training is hosted, edited, and produced by Hannah Hethmon.

By Hannah HethmonPublished:2020 Type: blog


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Business planning during a time of change

Jo Towler, Executive Director of Candoco Dance Company, spoke to AMA editor, Jacqueline Haxton, about how Creative United's Prosper advisor Marina Norris helped Candoco develop its Business Plan during a time of organisational change.

By Jo TowlerPublished:2018 Type: article


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Shared Decision-Making

Tips, tools and case studies from Creative People and Places projects.

By Louise White for MB AssociatesPublished:2017 Type: guide-toolkit


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Quick guide: vision & mission

A quick and simple toolkit to help you develop powerful vision and mission statements for your organisation.

By Sara LockPublished:2017 Type: guide-toolkit


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What is your core purpose?

In this article, which was originally published in Arts Professional, Michelle Wright from Cause4 asks the question: are vision, mission and values at the heart of good cultural fundraising? Michelle explains why arts organisations need to be clear about their fundamental purpose; that vision, mission and purpose states the organisation’s essence, character and direction.

Published:2015 Type: article


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Beyond content strategy

The development of Chapter Arts Centre's website considers people, passion and creating content that brings people closer to you. This resource explores why Chapter developed its content strategy in the way it did, including key things to think about, such as steps in the process, tying things back to your mission, vision and values, and how the process was integrated into existing operations.

Published:2014 Type: case-study


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Review your organisation’s vision and future direction to develop both art and audience

Andrew McIntyre explores how to review your organisation's vision and future direction to develop both art and audience. This is a transcript from Andrew's masterclass at AMA Conference 2013.

By Andrew McIntyrePublished:2014 Type: guide-toolkit


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Setting organisational vision and values that impact marketing strategy

NEMO is a Science Centre in Amsterdam, and one of the Netherlands leading attractions. NEMO wanted to reassess its organisational priorities and worked with arts consultancy Wonderbird to establish NEMO 3.0, the vision of NEMO in the future, and to set a marketing strategy that can support that vision.

Published:2013 Type: case-study


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The relationship between mission statements and the people they serve

Ivan Wadeson investigates the relationship of the mission statement to audiences, visitors and participants – the public.

By Ivan WadesonPublished:2013 Type: guide-toolkit


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Vision quest

A personal or company vision gives you a sense of how things could be. It’s your ideal future, it says what you, or even the world, could become (as opposed to your mission statement which reminds you of your more immediate purpose in terms of who, what, why and where). Einstein famously called the imagination a ‘preview of life’s coming attractions’ which hints at the confidence required to design a great vision.

Published:2013 Type: guide-toolkit


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Evaluating mission statement promises

Owning a bold vision is vital to inform a mission statement that everyone in your organisation can buy into. How audience focused is your organisation’s mission statement? Is it just a list of what you do? Or does it tell people why you do it and what’s in it for them? It’s easy to prove that you are keeping your promises if all you are promising is to put on a certain number of shows, exhibitions or classes. But the things that are measurable often don’t matter much. So, how do you evaluate an audience-focused mission statement?

Published:2013 Type: case-study


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Redefining audience segmentation

An article, The Unusual Suspects, contextualises arts audience segmentation but also seeks to provide a new model for the 21st century based on key understandings about how audiences want to engage with the arts and how they want to be communicated with. The Culture Segments segmentation model presents eight segments that offer a common language to bridge the understanding of marketers, educators, curators, programmers, interpreters, front of house staff and managers. It helps put visitors at the centre of the discussion and informs strategic choices. Culture Segments helps you operate as a 21st century organisation: vision-led, audience-focused, strategic and personalised.

Published:2013 Type: article


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Changing arts audiences in the 21st century

Morris Hargreaves McIntyre detail seven pillars for arts organisations to potentially transform their audience development focus: vision-led, brand-driven, outcome-orientated, inter-disciplinary, insight-guided, interactively-engaged, and personalised.

By Morris Hargreaves McIntyrePublished:2013 Type: article


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Mission possible

Report on a day event held by the AMA in 2007, which looked at arts organisations' mission and vision statements.

Published:2012 Type: article


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Managing change

Report from an AMA away day on developing an audience focused organisation.

Published:2012 Type: article


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