CultureHive > Tags > video
19th July 2013 Sara Lock

Resources tagged with "video"

Video Live Streams as an Engagement Tool for Museums

Cuseum take a look at video live streams as an engagement tool for museums.

By CuseumPublished:2018 Type: article


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Using film to promote the magic of libraries

Time To Read - a partnership of people working in 22 library authorities in North West England - shares its experience of commissioning a video to promote reading and libraries.

By Jane MathiesonPublished:2014 Type: case-study


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The impact of digital devices on video advertising

In this article, Owen Buttolph, Business Analyst at MediaCom Edinburgh, considers the different roles that digital devices (mobile, tablet, laptop) can play in our lives based on how we use them and the implications for digital marketing activity.  It makes reference to a recent study published in the Journal of Advertising Research that explored the effectiveness of video advertising and how it is impacted by the different devices used.

Published:2013 Type: article


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How to effectively engage the school leaver/young student market

This non-arts case study demonstrates how to effectively engage the school leaver/young student market.  It tells the story of how in 2012 MediaCom Edinburgh and Teesside University set about to increase student admissions in the face of double digit declines across the competitive set (post-1992 universities in the north of England).  With Teesside University having a smaller budget than many competitors the activity had to be smart.  Research defined key audiences to be not only potential students but parents and influencers and this short paper gives a brief outline of the activity that took place (including a fascinating overview of …

Published:2013 Type: case-study


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Using video online

In the UK theatre world, the National Theatre has quietly led the way with its online video strategy. In 2007, Neill Torbit wrote this piece for JAM; the arts marketing journal, about his experiences of working with Sarah Hunt, marketing manager at the National Theatre on their promotional online videos.

Published:2013 Type: case-study


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How NHS Scotland revamped their evaluation processes and channels

Take a look at this non-arts case study for a brief overview of how NHS Scotland revamped their evaluation processes and channels.  NHS Scotland invested in an app to help them capture patients’ digital stories via video based questionnaires.  They also developed an innovative online research package that allows children, their families and carers to express themselves through drawings (launched in early 2013).  The early feedback from staff and patients on these news tools has been very positive.  One of the main benefits is that the approach gives patients the ability to say what they want, where they want, and when …

Published:2013 Type: case-study


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Using Google+ to run a bold experiment in digital theatre

The Royal Shakespeare Company (RSC) and Google Creative Lab considered the question: “what would a play look like on the internet?” The outcome was an ambitious idea to stage A Midsummer Night’s Dream in real-time over the course of three days in June 2013.  Characters in Midsummer Night's Dreaming (#dream40) also shared snippets - photos, text updates and videos - about the story on the RSC’s Google+ page as it played out, as would happen on social media about a real life event.  

Published:2013 Type: case-study


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Six points to consider before making a marketing video

When planning a marketing video it is important to identify its target audience and marketing objectives, and to ensure content is not overshadowed by artistic expression. A distribution strategy needs to be devised and, wherever possible, outcomes measured. This comprehensive guide identifies six key points to consider when planning a marketing video to ensure the video is first and foremost a marketing tool.

Published:2013 Type: guide-toolkit


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Developing video and photography to engage audiences

Recording experiences through photographs and video and sharing them on both your organisation's website and throughout social media channels can dramatically help build new and wider audiences. Since making photos and videos available online, Candoco - a dance company of disabled and non-disabled dancers - has been able to keep its digital platforms fresh and up to date whilst engaging with audiences who are not able to see them in live performance.

Published:2013 Type: case-study


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Arts Engagement with older people and families

Twelve case studies of arts engagement projects working with older people and families in London. The case studies share the learning from Audiences London's Family Advocates Programme, BAC's work with non-professional older artists, a skills exchange with Building Exploratory, an architecture centre and Cubitt, a gallery and studios regarding work with older audiences, Royal Philharmonic Orchestra & Tate Britain's project working with children to explore artwork through classical music among others.

Published:2013 Type: case-study


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Live streaming productions for independent producers and small-scale venues

An evaluation of the approach Camden Theatres took in setting up paid live streaming for the Camden Fringe in 2010 and 2011. The report first outlines the issues for independent producers and small venues, and goes on to look at the tools available, and how they can work together to grow audiences through online video streaming. It considers who the audience is for digital work; how small-scale producers can use social media; how to set up virtual box office agreements,and the cost of live streaming kit. It also highlights how, through streaming and clever use of social media, new income and …

Published:2013 Type: case-study


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Pinterest for cultural heritage institutions – a case study

This case study by the Europeana Foundation focuses on how their end-user engagement programme explored the value of Pinterest for cultural heritage institutions. It looks at how they opened up data and content from five Europeana partners - the University of Barcelona, Biblioteca de Catalunya, the Swedish National Heritage Board, Varna Public Library and the Swedish Royal Armoury - and made collections visible that may otherwise not have been seen. The report also considers the social interactions the content created.

By Neil BatesPublished:2013 Type: case-study


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A tailor made approach to promoting the Edinburgh International Festival

In the year that the Edinburgh International Festival celebrated its sixtieth birthday, this presentation discussed how an understanding of audiences contributes to the development of the Festival brand, illustrating how in 60 years it has transformed a City not known for its festivals into one that attracts millions of visitors and generates over £200 million each year.

Published:2013 Type: guide-toolkit


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How and why businesses in and around Manchester are using Twitter

This guide shows how businesses use Twitter to market themselves and their work in Manchester, one of the most active Twitter communities in the country.  With clear illustrations of what the data on usage actually means, this analysis can help you to make sure you're staying one step ahead of your competitors when using Twitter.

Published:2013 Type: guide-toolkit


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How to deliver online marketing on a shoestring

Marketers are increasingly having to deliver campaigns with restricted budgets and fewer staff. In this case study, the author explains how their organisation recently combined their blog, YouTube videos, photos and podcasts in one place - their website. It presents a series of learning points and explains how this has been achieved with limited budgets and staff time.

Published:2013 Type: case-study


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Bringing the big screen to rural communities

Derbyshire film provides an opportunity for rural Derbyshire communities to have the cinema brought to them via its portable equipment, in its first year they have sold over 3,000 tickets. We find out how the project works, the experience it provides for learning new skills in projection and liaising with film distributors and how audiences have responded.

Published:2013 Type: article


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Engaging audiences with video and interactive TV

Internet-connected and interactive TV is an emerging technology that offers new marketing opportunities for the arts and cultural sectors to reach audiences in their own homes. Learn how and why arts marketers can factor interactive TV and video into their organisation's strategy. A case study from the Berlin Philharmonic looks at how they are enabling people to enjoy concerts on the internet from anywhere in the world.

Published:2013 Type: article


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A creative approach to engaging with audiences through social media

This case study gives an insight into the methods used by the RSC to engage with its audiences using social media and overview of how, using research as a starting point, the marketing team generated a high ROI using a creative approach to content and messages. It talks about how they worked with the team behind Matilda to give the RSC a new and more relaxed public face, concluding with mention of how they were able to track interactions in order to assess the impact and relate it back to the strategic aims.

Published:2013 Type: case-study


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NT Live and Tate audience satisfaction study

This NESTA-conducted research encourages arts and cultural organisations to apply method and rigour to the research and development of new products (shows, online experiences etc). It draws on work with NT Live and Tate during a five-year period, and encourages cultural institutions to put the visitor or audience needs and experience at the heart of thinking about the new development, in order to capitalize on the unique strengths of the institution in their audience’s eyes.

Published:2013 Type: research


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How social media is changing behaviour

Looks at how social networks are changing the way audiences engage with arts and culture. What do we have that makes our content more interesting? How can organisations promote the experience of a physical event or performance to online audiences?

Published:2013 Type: article


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Social marketing revolution

A summary of Mark Earl's keynote presentation at the AMA conference 2010 on the social marketing revolution.

Published:2012 Type: guide-toolkit


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