CultureHive > Tags > value
19th July 2013 Sara Lock

Resources tagged with "value"

Pulse report: The art of pricing

Tim Baker analyses the findings from the ground-breaking research conducted by ArtsProfessional in partnership with Baker Richards, which gathered the views of the sector on whether – and how – arts organisations are balancing competing objectives.

By Tim BakerPublished:2019 Type: research


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Value proposition in the performing arts

The dynamic pricing innovator Sean Kelly, founder of Vatic (dynamic pricing for performing arts and ticketed venues) looks at how we can use dynamic pricing to better understand our audiences.

By Sean KellyPublished:2019 Type: article


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Shared Decision-Making

Tips, tools and case studies from Creative People and Places projects.

By Louise White for MB AssociatesPublished:2017 Type: guide-toolkit


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What is your core purpose?

In this article, which was originally published in Arts Professional, Michelle Wright from Cause4 asks the question: are vision, mission and values at the heart of good cultural fundraising? Michelle explains why arts organisations need to be clear about their fundamental purpose; that vision, mission and purpose states the organisation’s essence, character and direction.

Published:2015 Type: article


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Measuring the intrinsic value of culture

This paper argues that the reluctance to use rigorous economic methods has hindered, rather than helped, the case for the arts. It seeks to demonstrate how economics can provide the tools to 'measure' and validate the intrinsic value of art.

By Hasan Bakhshi, Alan Freeman, Graham HitchenPublished:2013 Type: article


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How to understand and communicate the value of your programmes

Can you say what value your organisation adds to people's lives?  How do you use that knowledge strategically to build lasting relationships with audience members? How we think about and talk about the art we produce has a direct impact on the levels of support we can expect from our audiences; here we find out how to harness and articulate that value effectively.

Published:2013 Type: case-study


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V&A exhibition testing research

The research quantified the instant appeal of proposed titles, explored the interest in and understanding of proposed titles and exhibition content, determined the likelihood of attendance by visitor type, and explored the dynamics of a visit – how far potential visitors will travel, who they will visit with, willingness to pay. Five exhibitions were tested, and findings provided thematic suggestions for future exhibitions. The conclusions address audience profile, marketing communications, intrinsic appeal and how to meet visitors’ needs and provide value for money. The wider market for temporary exhibitions was also quantified as context.

Published:2013 Type: research


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Measuring the impact of culture in Shropshire

The study develops locally relevant indicators and measures to prove the value of culture, with particular reference to central and local government agendas including: Quality of Life and Shared Priorities (commissioned by Shropshire County Council). These locally relevant indicators relate to the impact and outcomes of Cultural Services' actions across healthy lifestyles, community safety and quality of life in local communities. The report summarises existing practice, details implications for relevant indicators for the county, provides a policy context, and details best practice.

Published:2013 Type: research


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Visitor behaviour and engagement in the museums and heritage sector

This document brings together a vast body of research and experience to demonstrate how research can develop museums’ and galleries’ ambitions, vision, models and methodologies to enable a much more meaningful measure of impact and value.

By Morris Hargreaves McIntyrePublished:2013 Type: guide-toolkit


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The impact of the arts in Birmingham

A study to identify the economic contribution of the main arts organisations to the Birmingham economy and the impact they have on the image, profile and perceptions of the city and wider West Midlands region.

By Morris Hargreaves McIntyrePublished:2013 Type: research


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Evidence in Making the Case for Museums, Libraries and Archives

This report highlights the evidence for the importance of museums, libraries and archives. It does so by understanding their role delivering public value. This document identifies how museums, libraries and archives have adapted to the changing demands of the public whom they serve, and have asserted themselves as providers of knowledge and inspiration. The report: Demonstrates how popular the sector is with its public and tourists. Shows how it is trusted by politicians to deliver on social and economic agenda, and has been successful. Proposes that the value that the sector contributes can be developed and reconsidered in terms of public and cultural value. Shows how museums, libraries and archives …

Published:2013 Type: research


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Leadership and Cultural Value

This article develops the idea of Cultural Value into a critical tool that can be used by cultural institutions to improve their professional practice, the services they deliver, and the value they create. It argues that the adoption of Institutional Value as an analytical methodology will lead to positive organisational change. The context of the essay is the general recognition that the cultural sector needs to strengthen its leadership, It suggests a methodology for measuring institutional value of an organisation.

Published:2013 Type: article


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Excellence, Access and Cultural Democracy

This paper identifies the false dichotomy between excellence and access and takes on the cultural snobs, for whom a democratic culture is a debased culture. John Holden challenges cultural professionals to acknowledge their responsibilities as educators and public servants.

By John HoldenPublished:2013 Type: article


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Understanding the drivers, impact and value of engagement in culture and sport

Report which explores new methods for determining the value of engagement in culture and sport, provides evidence on what works and develops a theory and working model of engagement to inform policy decisions.

Published:2013 Type: research


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Capturing cultural value: How culture has become a tool of government policy

John Holden’s Capturing Cultural Value: How Culture has Become a Tool of Government Policy (2004), published by the think-tank, DEMOS, proposes ways of valuing culture other than the instrumental. This document (and seven further commentaries) explore various issues raised by Holden.

Published:2013 Type: article


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Values and benefits of heritage: a paper by the Heritage Lottery Fund

In this Heritage Lottery Fund annual research review, key information from a range of external relevant research reports is presented. Structured around the values and benefits of heritage, you'll find topics such as public attitude towards heritage, quality of experience, and social and economic impact.  

Published:2013 Type: research


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The economic impact of museums and galleries

Make a strong case for your organisation with key facts about the economic impact of museums and galleries in this handy guide.

By Museums AssociationPublished:2013 Type: guide-toolkit


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Comprehending, creating and communicating value

Considers how cultural sector business models will develop in response to the changing roles of the expert, the market and the public in the current cultural landscape. This article provides two viewpoints on the role that arts marketing professionals have in comprehending and delivering public value. John Holden explores the need to understand value from a range of different perspectives in order to start to square artistic vision with engaging audiences; Tim Baker explores how arts organisations can create and package relevant value in order to engage a diverse range of people with the arts.

Published:2013 Type: article


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Building a value framework to assess the success of cultural projects

Learn how the Barbican's marketing director, working together with the artistic director and financial director, created a Value Framework model for the venue. Designed to assess artistic projects across a variety of measures, some financial, some relating to audience development, some relating to environmental issues, this model enabled the Barbican to attach a real value to artistic projects over and above a simple per-seat subsidy model. The document considers how we can strategically measure the value of an arts project, and reviews how successful the Barbican's model has been.

Published:2013 Type: guide-toolkit


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How to demonstrate and measure the value and impact of museums and galleries

This keynote from the Museums and Galleries Marketing Day: 2010 ask the question, If our museums and galleries are to be seen as more than just a ‘good day out’, then what do we as marketers need to do to convince people outside of our venues and outside of our sector that we are a force to be reckoned with? The case studies look at partnership work in Manchester and the North West that aimed to prove the potential impact that culture can make on the economic, social, health and well-being of its communities and citizens.

Published:2013 Type: case-study


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Creating and communicating real value for customers

Marketing is vital to making sure people see the benefit and value of culture.  How can you find value in what you do - and how can you make sure audiences and visitors see that value too?

Published:2013 Type: article


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The Price is Right

A summary from an AMA workshop on pricing.

Published:2012 Type: article


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