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19th July 2013 Sara Lock

Resources tagged with "Twitter"

Going social (training video)

This training video explores how to integrate social media into your current marketing activity and how to build online communities. It will provide practical tips on using Twitter and Facebook and guidance on how to evaluate your success.

By Amy RushbyPublished:2016 Type: guide-toolkit


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Planning for social media during holiday seasons

First published on Idek a cultural marketing blog based in Sweden, this article provides a few tips on ensuring your organisation plans its social media presence during the summer holiday season to ensure you don't lose your audience's attention, and that small issues or emergencies can be dealt with swiftly and effectively.

Published:2014 Type: case-study


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An Arts Audiences Google Mentoring Report – Chester Beatty Library

Arts Audiences works within Ireland to build knowledge and expertise within the arts about audiences through a range of initiatives and training courses. Arts Audiences is funded by The Arts Council/ An Chomairle Ealaoin and is a partnership initiative of The Arts Council and Temple Bar Cultural Trust. The Google Mentoring scheme is a partnership between Google and Arts Audiences. Each year four arts organisations are selected to participate in the Google Mentoring scheme.  The scheme, which has been running since 2009, partners an expert from Google with each organisation to assist in developing their digital marketing. Over a four month …

Published:2014 Type: case-study


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Using film to promote the magic of libraries

Time To Read - a partnership of people working in 22 library authorities in North West England - shares its experience of commissioning a video to promote reading and libraries.

By Jane MathiesonPublished:2014 Type: case-study


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The V&A Channel: making and sharing short films

In March 2010 the Victoria and Albert Museum launched its online platform the V&A Channel to house an exciting and ever-changing output of high-quality films relating to the Museum and its activities.  The aim was to create a distinctive and compelling content provider, and bring the innovative approach and philosophy of the Museum's V&A magazine to film. This case study describes how the Channel has been developed and managed, and how the V&A uses the films in as many ways as possible to make the most of the content.

By Katie MoffatPublished:2014 Type: case-study


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Bringing audiences and curators together via Twitter 'salons'

After participating in an international ‘ask a curator’ Twitter event, with only a so/so response, the museum realised that a more dedicated and strategic approach to social media activity was needed.  The launch of #музейнаягостиная (#museumsalon) has since been hugely successful and in this case study Anna shares what they've learned so far.

Published:2014 Type: case-study


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Manchester Literature Festival’s 2013 digital marketing campaign

The Manchester Literature Festival has taken place every October since 2006 and is the city’s largest literary event. In this case study, Kate Feld describes the Festival's 2013 online digital marketing campaign, which included e-newsletters, Facebook, Twitter and blogging. The success of this campaign, particularly its social media activity, contributed to the Festival attracting a larger and more diverse audience, with increased engagement with the event.

Published:2014 Type: case-study


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Using social media to market library services

Since 2008 Manchester Library and Information Service has used social media including blogging, sharing photos/videos, tweets and Facebook to promote resources and activities and reach new audiences. Written by Sue Lawson from Manchester Library, with contributions from Linsey Parkinson (Heald), writer and marketing consultant, this case study describes how social media has helped Manchester Libraries to develop its relationships with customers, publishers, authors, librarians, and bloggers from Manchester and beyond.  

Published:2014 Type: case-study


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Using Twitter for arts and cultural organisations

This comprehensive guide covers everything you need to know to get your organisation tweeting - from the basics, through to topics such as tone of voice and the best time to tweet. It also covers a range of tools for managing an institutional Twitter account, as well as scheduling tweets and more.

By Taras YoungPublished:2013 Type: guide-toolkit


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Orpheus – Effectively manipulating audience behaviour

For four weeks in April-May 2013, a new and fairly unknown company - Little Bulb - performed their show Orpheus at the Battersea Arts Centre’s Grand Hall. Orpheus is an unusual concept bringing together the Greek myth about Orpheus and the story of the legendary Jazz musician Django Reinhardt. In this case study, Katie Elston from the Battersea Arts Centre, describes the marketing campaign behind this production.

By Katie ElstonPublished:2013 Type: case-study


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How to use the internet now

The internet (Web 2.0) offers many opportunities to communicate with users and engage new audiences using free online resources. This guide will help you to make the most of social networking, blogging, Facebook, Twitter, podcasting, video and more. Examples relate to museums, with special features outlining benefits and considerations.

Published:2013 Type: guide-toolkit


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Building a loyal online community

JustSoFestival is an annual weekend-long camping festival for children and their families. Since the first festival in 2009, it has almost doubled in size, from a capacity of 2,600 in the first year, to a sell-out of 5,000 in 2013.  With no money for advertising, the festival has grown through online and offline word-of-mouth. In this case study, Katie Moffat speaks to Rowan Hoban, co-founder of JustSoFestival, about the ways in which the organisers' online activity - website, Facebook and Twitter - has been utitlised to promote the festival.

Published:2013 Type: case-study


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Digital data – analytics are not just for nerds

In this article, Owen Buttolph, Business Analyst at MediaCom Edinburgh, discusses the importance of website analytics and provides a brief overview of two approaches to analysing digital data.

By Owen ButtolphPublished:2013 Type: article


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Using social media to develop a broad range of audiences

This case study from Scottish Book Trust describes how they used social media to develop a broad range of audiences for Scotland’s first week-long national celebration of books and reading.  Working with a range of online and offline partners, Scottish Book Trust developed a Book Week Scotland brand voice for social media activity (Facebook saw a spike of activity as high as 10 times the normal activity).  Read on to find out more about the approach, the activity and the key lessons learnt.

Published:2013 Type: case-study


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Using SMS to communicate with audiences

The Men’s Store opened in central Glasgow in 2004. It was one of the first salons in Glasgow to offer male only grooming. This article from outside the arts offers a few tips on the practicalities of using SMS to communicate with customers. Store Manager Matt Jameson shares what has worked, what hasn’t and what he plans to do differently moving forward. The Men’s Store is still relatively young and has survived the ups and downs of recent economic times. Investment in SMS is viewed as a vital to maintaining strong customer relationships.

Published:2013 Type: article


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Introducing Facebook hashtags

So, Facebook has launched #facebook.  So what?  This short article from MediaCom Edinburgh considers the difference between the Twitter hashtag and the Facebook hashtag.  How will Facebook’s complex privacy settings affect the success of the Facebook hashtag?  Read what one of the UK’s leading media planning and buying agencies has to say about it.

Published:2013 Type: article


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Quizoola: a 24-hour webcast and trending on Twitter

Forced Entertainment is a theatre company based in Sheffield, UK, who produces contemporary devised performances that tour worldwide. In April 2013, they performed one of their most popular pieces -  Quizoola! - continuously for 24 hours at the Barbican as part of the SPILL festival. The entire piece was streamed online via a live webcast and Twitter users were encouraged to comment on the performance and ask questions to the performers using the hashtag #Quizoola24. The performance was a huge success with many audience members remaining for the entire 24 hours.

Published:2013 Type: case-study


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Using Google+ to run a bold experiment in digital theatre

The Royal Shakespeare Company (RSC) and Google Creative Lab considered the question: “what would a play look like on the internet?” The outcome was an ambitious idea to stage A Midsummer Night’s Dream in real-time over the course of three days in June 2013.  Characters in Midsummer Night's Dreaming (#dream40) also shared snippets - photos, text updates and videos - about the story on the RSC’s Google+ page as it played out, as would happen on social media about a real life event.  

Published:2013 Type: case-study


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Building an engaged online community with zero budget

Indie Games: The Movie (2012) is a documentary film about the video games industry, made by Canadian filmmakers James Swirsky and Lisanne Pajot. This case study describes how the filmmakers created a marketing buzz around the film despite having no budget for marketing or advertising; the awareness of the film was entirely created via word of mouth. The process of making and distributing the film has been catalogued by Swirsky and Pajot on the film’s website.  It is partly from this blog post series that, with permission, the content for this case study has been taken.

Published:2013 Type: case-study


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Tweet seats

Twitter is an important platform for Providence Performing Arts Center (PPAC) in Rhode Island, US, to raise awareness of new shows and events. This case study explains how PPAC designates special seats within the auditorium to individuals who tweet about a show whilst they are watching the performance. Tweet seats aims to help raise the profile of the venue and introduce PPAC to new audiences.

Published:2013 Type: case-study


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How mobile can reach out to a non-traditional arts audience

Background In early 2011 Thought Den were commissioned to produce a playful mobile-based experience to take Tate's collection of artworks beyond the physical walls of the gallery. Their previous app, Tate Trumps, was hailed as a game-changer and demonstrated public appetite for mobile experiences. Magic Tate Ball was designed to appeal to more casual mobile users on an international scale. The target audience It was important the mobile application appealed not just to existing fans of Tate and their collection, but to a wider audience with only a casual or passing interest in art. People who are interested in a more playful experience than …

By Ben TempletonPublished:2013 Type: case-study


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Building a community and maintaining momentum with a biennial event

The Manchester International Festival (MIF) is a biennial international arts and culture festival with a focus on original new work. In this case study, Katie Moffat, social media and digital communications consultant, speaks to Robert Martin, digital marketing manager at MIF about the Festival's digital marketing strategy. To level off the peaks and troughs of audience engagement associated with biennial events, the MIF engages with its online communities - its blog, Twitter account and Facebook page - all year round, not just immediately before or during the festival.

Published:2013 Type: case-study


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Hyperlocal journalism and your cultural organisation

What is ‘hyperlocal’ journalism and how can it help you? Local websites and blogs can be both a useful source of information and also a vital link to communities for arts and cultural audiences as Sarah Hartley from hyperlocal experts Talk About Local explains in this guide.

Published:2013 Type: guide-toolkit


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How to talk to bloggers

Cultural bloggers are passionate about the arts, promoting their content across extensive social media networks, and engaging with the young and local arts consumers. But how can an arts organisation engage with the blogger? And with so many blogs out there – where do you start? This guide provides seven key tips on the most effective ways to reach out to bloggers and webzine editors to get them engaged with your arts organisation – from the perspective of arts blogger and cultural webzine editor Kate Feld, who runs the Blog North Awards.  

Published:2013 Type: guide-toolkit


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Becoming a social arts organisation

This paper is an attempt to understand what a “social arts organisation” would look like, and to describe how it would behave. It covers what it means to be social; how the online experience differs from the traditional one, and using analytics to see who is talking to you and when. It also examines organisational change brought about by social media, and provides useful examples from around the web.

Published:2013 Type: article


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SoLoMo – social, local, mobile

Over the last few years, the term SoLoMo, short for ‘Social Local Mobile’, is being used more and more. At its heart is an important concept that will become increasingly important to arts organisations. Having an effective social local mobile strategy simply means understanding the changing customer behaviours that have been brought about by smartphones and tailoring your approach accordingly.

Published:2013 Type: guide-toolkit


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Museums and digital engagement: a New York perspective

This research project focuses on the impact of digital culture on museum practice, and looks at how large international museums are embracing digital culture and using technology to improve their relationship with visitors. It focuses on museums in New York, and how the innovations they are leading can be built on by organisations elsewhere. It summarises key trends, including embracing contemporary culture, museums as places for experimentation by visitors, peer learning and collaboration, and the museum as a mission-lead institution. The research project was funded by the Winston Churchill Memorial Trust.

Published:2013 Type: research


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Pinterest for cultural heritage institutions – a case study

This case study by the Europeana Foundation focuses on how their end-user engagement programme explored the value of Pinterest for cultural heritage institutions. It looks at how they opened up data and content from five Europeana partners - the University of Barcelona, Biblioteca de Catalunya, the Swedish National Heritage Board, Varna Public Library and the Swedish Royal Armoury - and made collections visible that may otherwise not have been seen. The report also considers the social interactions the content created.

By Neil BatesPublished:2013 Type: case-study


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How and why businesses in and around Manchester are using Twitter

This guide shows how businesses use Twitter to market themselves and their work in Manchester, one of the most active Twitter communities in the country.  With clear illustrations of what the data on usage actually means, this analysis can help you to make sure you're staying one step ahead of your competitors when using Twitter.

Published:2013 Type: guide-toolkit


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Using social media to engage with dance audiences

This article describes the ways that different dance companies are using social media to engage with their audiences.

By Sarah ClarkePublished:2013 Type: article


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Top tips for tweeting and using twitter

A handy guide to twitter for new users and aficionados alike, providing advice on the best approach to tweeting regularly, how to find followers by starting with your own,  how to make hashtags work to develop conversations, retweeting other relevant and interesting tweets to increase you followers and what kind of content is going to keep people interested.

Published:2013 Type: guide-toolkit


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Some ideas for using social media to connect with family audiences

These minutes from the Family Friendly Forum give an over view of discussion around using social media to talk to family audiences. The key points discussed are that not much research is available on how families use social networking, that it’s all about communicating not selling, and that some further action is needed to develop common twitter has tags and ways of highlighting useful content on facebook.

Published:2013 Type: article


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A creative approach to engaging with audiences through social media

This case study gives an insight into the methods used by the RSC to engage with its audiences using social media and overview of how, using research as a starting point, the marketing team generated a high ROI using a creative approach to content and messages. It talks about how they worked with the team behind Matilda to give the RSC a new and more relaxed public face, concluding with mention of how they were able to track interactions in order to assess the impact and relate it back to the strategic aims.

Published:2013 Type: case-study


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Tate listen, learn and adapt to find a new way for audiences to engage digitally

This keynote provides an insight  into how Tate have listened, learned and adapted to review and redirect its online and social activity and found new and improved ways of engaging with its audience, taking them from 14,000 fans/likes to 140,000 on Facebook; and from 16,000 to 200,000 followers on Twitter. The team give an outline of how they achieved greater engagement with audiences through usability research, by building marketing campaigns with strong social media elements and using email and social networks.

Published:2013 Type: case-study


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How social media is changing behaviour

Looks at how social networks are changing the way audiences engage with arts and culture. What do we have that makes our content more interesting? How can organisations promote the experience of a physical event or performance to online audiences?

Published:2013 Type: article


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The art of conversation

Transcript of a presentation on copywriting and creating ideas for the social web.

Published:2012 Type: article


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