CultureHive > Tags > touring
19th July 2013 Sara Lock

Resources tagged with "touring"

Putting inclusivity front and centre

Holly Gladwell, General Manager, Rifco Theatre Company charts the journey of Dishoom! by Gurpreet Kaur Bhatti, a play that tells the story of a boy with a disability, from concept to stage.

By Holly GladwellPublished:2019 Type: case-study


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Raising dementia-awareness through touring to libraries

Human Story Theatre share their findings on the health impacts on audiences, and on performing a health-related play in English libraries, based on two tours of their dementia-focussed production Connie’s Colander in 2018 and 2019.

Published:2019 Type: case-study


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Behind the Scenes: Zara, Mind the Gap. Blog 3 – Paul Wilshaw

In the final of three blogs looking behind the scenes at Mind the Gap's latest production Zara, their Intern Assistant Producer Paul Wilshaw takes us though his experiences as a learning disabled practitioner.

By Paul WilshawPublished:2019 Type: blog


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OutdoorArts UK

Can you tell our readers a bit about what you do?   OutdoorArtsUK is a national membership and strategic organisation that aims to bring together the many diverse parts of the Outdoor Arts sector.   OutdoorArtsUK celebrates the wonderful work, amazing talent and tremendous achievements of the brilliant individuals, companies and organisations working in this most accessible of art forms.    What is the best way for people to approach you?   We can be contacted via email: info@outdoorartsuk.org or phone: 020 7388 9767    What makes your  organisation  stand out? How do you make a difference to the sector?   We are a member focused organisation; our Board is elected from the membership by the membership. We are …

Published:2019 Type: blog


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Behind the Scenes: Zara, Mind the Gap. Blog 2 – Lisa Mallaghan

In the second of three blogs looking behind the scenes at Mind the Gap's latest production Zara, their Senior Producer Lisa Mallaghan explores their partnership with Walk the Plank and follows the process from the initial idea to the production going on sale.

By Lisa MallaghanPublished:2019 Type: blog


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Behind the Scenes: Zara, Mind the Gap. Blog 1 – Julia Skelton

In the first of three blogs looking behind the scenes at Mind the Gap's latest production Zara, their Executive Director Julia Skelton opens up the process of creating a large-scale outdoor project that illuminates the stories and challenges faced by learning-disabled parents.

By Julia SkeltonPublished:2019 Type: blog


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20 Quick Fixes (training video)

Are you responsible for getting your organisation noticed by the outside world but have a million other things to do? This training video will give you 20 top tips to help you make your life more manageable by focusing on the marketing and communication tools that work.

By Heather MaitlandPublished:2016 Type: guide-toolkit


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Hunt & Darton Toolkit

Hunt & Darton share a brief guide on securing a pop-up space. The guide draws on their experience of finding a home for their pop-up art installation Hunt & Darton Cafe.

By Hunt & DartonPublished:2016 Type: guide-toolkit


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ON TOUR: New places for arts touring

Discover how Creative Scene has developed new audiences by working with local people to bring professional touring work to buildings in their towns across North Kirklees – from libraries to sport clubs, community venues and pubs.

By Creative ScenePublished:2016 Type: case-study


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Urban Playground: involving audiences

The Urban Playground Team share their experience of involving audiences in the creative process and building positive relationships with funders.

By The Urban Playground TeamPublished:2016 Type: case-study


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Dance Touring Partnership – Overview of Research into Contemporary Dance

A benchmarking document created by Heather Maitland on behalf of the Dance Touring Partnership. This research overview focuses primarily on research reports written between 1995 and 2005 into the behaviour and attitudes of attenders of dance styles that the researchers have categorised as ‘contemporary’.

Published:2015 Type: research


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Dance Touring Partnership – Research into Audiences for Dance Summary Report

Beth Aplin and Heather Maitland carried out research on dance audiences at Dance Touring Partnership tour venues over two years and three tours. This is the summary of their findings.

Published:2015 Type: research


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iOrchestra Project Evaluation Year 1 (2014) – Summary Report

A summary report evaluating the first year of the Philharmonia Orchestra's iOrchestra project, where the ambition was to change people’s perceptions about orchestral music by touring live and digital orchestral music to Plymouth, Torbay and Cornwall communities.  

Published:2015 Type: research


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The Touring Marketing Map

A step-by-step tool for marketing a tour. Produced by the AMA for Arts Audiences 2014. Funded by The Arts Council/An Chomairle Ealaion.

By Arts Audiences, Arts Council of IrelandPublished:2014 Type: guide-toolkit


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Data sharing in relation to the Data Protection Act

February 2015: New guidance on Data Protection is coming soon and information here will be updated as soon as possible Whenever collecting data about individuals you need to be aware of legislation around data protection. This is a quick summary of legislation and industry guidelines, which may be relevant to you; it is not legal advice and should not be relied on as such.

Published:2014 Type: guide-toolkit


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Jerusalem: Involving local participants to create a professional production

The Jerusalem Project saw The Common Players Theatre Company, in partnership with Exeter Northcott Theatre and local promoters, bring Jez Butterworth’s award winning play to the West Country on tour. This report explains the audition/casting process, the relationship with promoter partners, the make up of the audience and their reaction to the piece. In addition, it looks at the economic impact the production had, and the social capital generated for audiences and participants.

Published:2014 Type: research


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Developing family friendly productions in collaboration with touring companies

When Wriggle Dance Theatre were developing their production of Once in a Blue Moon they worked with Déda in Derby so that they could trial the work in front of a family audience to help shape the development of the show before taking it on tour. This case study is part of a series that supports the Family Arts Standards that have been developed by the Family Arts Campaign and the Family and Childcare Trust and provides guidance on how best to welcome families to arts organisations.

Published:2014 Type: case-study


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What do venues think makes effective copy for touring events?

In this two and half minute video, marketers and managers from five small scale arts centres talk to Heather Maitland about the kind of copy they need from touring companies. All the venues are members of Theatre Forum, the industry body for the performing arts in Ireland.

By Theatre ForumPublished:2014 Type: guide-toolkit


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Audience data for touring companies – a practical guide

February 2015: New guidance on Data Protection is coming soon and information here will be updated as soon as possible For touring companies audience data – and who has access to it – is a contentious issue. This guide is primarily for touring companies, but venue staff might find it interesting to see the arguments from a touring company's perspective. It address five key questions: Why would I want audience data? Why might a venue be reluctant to give it to me? What does the law say? Could I actually manage all this data? and What can I do if a venue …

Published:2014 Type: guide-toolkit


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How to promote live music

Generator is recognised as the UK’s leading music development agency and, among other projects, it runs Mapped Out, a development programme for emerging live music promoters. Generator has set up a touring network and supports promoters with practical audience development and marketing.  Bob Allan organises Generator's programme of advice sessions, master classes, training courses, seminars, conferences and showcases for UK talent. In this guide he provides the do's and don'ts of promoting live music in rural areas.

Published:2014 Type: guide-toolkit


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Touring to rural venues

Orchestras Live is a national music charity that takes professional orchestras to rural venues to enable as many people as possible to experience live world class orchestral music. Each year they work with over 60 promoter partners, ranging from professionally run arts centres to voluntary music groups presenting music in community halls and churches. Based on Orchestras Live's experience, this guide provides bullet point tips to consider when touring to rural venues.

Published:2014 Type: guide-toolkit


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What do venues need from touring companies?

In this five minute video, marketers and managers from five small scale arts centres in Ireland talk to Heather Maitland about what they need from touring companies.

By Theatre ForumPublished:2014 Type: guide-toolkit


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Developing audiences for contemporary art in the Inner and Outer Hebrides

Atlas Arts develops audiences for contemporary art in the Inner and Outer Hebrides with a team of just two people.  Working without a venue, the artists Atlas Arts commission work in different ways but all of them make connections with the contemporary world around them, tapping into the unique qualities of the local, rural area.  This case study includes three examples of how Atlas Arts uses projects to connect with local community issues and supports cultural tourism; working locally to raise the area's profile nationally and internationally.

Published:2014 Type: case-study


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Lessons in live streaming from National Theatre Wales

Bradley Manning, the young US soldier who was convicted of releasing the largest set of classified documents ever leaked to the public, spent his early years in west Wales. In 2013 the National Theatre Wales’ (NTW) production The Radicalisation of Bradley Manning, toured around Wales before appearing at the Edinburgh Fringe. Early on in the production process the decision was taken to live stream each performance, as a result over 6,500 audience members watched the Bradley Manning live stream from 1,269 cities in 103 countries.

Published:2013 Type: case-study


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Implementing research and data capture for a touring company

Cheek by Jowl (CbJ) is an international theatre company, which operates in-house as an Associate Company at the Barbican Centre in London. As a touring theatre company, CbJ faces the ongoing challenge of trying to capture data, to refine and target their marketing activity, in the absence of any box office information. This case study describes how strategic planning has enabled CbJ to create a model for data capture that can be used when operating as a resident company in other venues thereby helping to develop a successful marketing campaign. 

Published:2013 Type: case-study


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Welsh National Opera in Birmingham

Welsh National Opera (WNO) is based in Cardiff but tours throughout the UK with over 50% of their funding coming from England. Birmingham is of particular importance to WNO – their 'home in England' - and it has a strategic emphasis on everything they do. As a touring company one of their challenges is to feel owned by audiences in the cities they perform in – to have an impact and a place.

Published:2013 Type: case-study


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Engaging audiences with a touring theatre – one stop at a time

When touring company Out of Joint tours a show, the marketing is a delicate balance between a focus on the production as an entity in itself, and a focus on the company’s ongoing work. This involves close collaboration with teams at those venues to which they tour and with whom they co-produce work.

Published:2013 Type: case-study


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Creating an audience development strategy for a consortium-led tour

Learn how the Philharmonia Orchestra prepared their audience development bid to Arts Council England's Strategic Touring Fund.  Find out what was learned about the process, even before the success of the application was determined.

Published:2013 Type: guide-toolkit


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Touring a concert for young children to rural areas

This report looks at the Lullaby Concerts, a touring project which aims to bring inspirational first experiences of live orchestral music to young children, parents, and carers, particularly in underserved rural areas.

By Orchestras LivePublished:2013 Type: case-study


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How dance companies & venues can develop effective relationships

This resource looks at the component elements that can enhance tour booking for dance companies, and in turn build more rewarding relationships with venues and more effective marketing to and engagement with audiences. Recommendations focused on an ever more challenging environment and how to adapt to it, building effective relationships with venues, including working to understand their audiences more, how to share the communications and marketing, engage with advocates and build partnerships with other companies, venues, agencies and across catchments.

Published:2013 Type: guide-toolkit


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How to effectively and collaboratively market touring work

This guide provides useful resources and signposting for carrying out effective tour marketing in collaboration with venues. You'll find a checklist of tips - such as sharing the effort between the touring company and the venue - along with online links to other guides such as how to develop a marketing plan when your work is on tour.

Published:2013 Type: guide-toolkit


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Audience profiles for contemporary dance

This research snapshot report provides a brief profile of audiences for contemporary dance. It draws on Audiences London and Dance Touring Partnership's analysis of audience data in 2006 and 2007. The key summarised findings conclude that audiences for dance are not as frequent attenders of the artform as we'd like to think, and that the audience profile for dance is similar to audiences for a given venue as a whole.

Published:2013 Type: research


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How to market touring arts events more effectively

This comprehensive guide to market touring arts events includes chapters on setting up a tour, campaign planning, communicating with audiences and monitoring and evaluation. The guide features case studies, top tips and comments from over 60 practitioners and is based on research responses from over 40 companies and 50 venues. As well as being an excellent tool box for those new to touring marketing it is also a valuable refresher for marketers and venues with front line experience.

Published:2013 Type: guide-toolkit


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Creating effective partnerships between touring companies and venues

Creating effective partnerships can impact on so many levels of a business. This article considers how touring companies and venues can work more effectively together to make a real impact on audience development. The authors outline ways in which cultural marketers can build stronger partnerships, and strategically use available data to create relevant, targeted promotional communication.

Published:2013 Type: case-study


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How to improve marketing relationships between touring performing arts companies and the venues they tour to

This short article from the Independent Theatre Council gives and overview of why it is important for touring companies and performing arts venues that receive them work together on their marketing and audience development plans.

Published:2013 Type: article


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Data-sharing case studies

February 2015: New guidance on Data Protection is coming soon and information here will be updated as soon as possible Resource sheet containing annotated case studies about data sharing between companies. This resource includes tips on how best to collaborate between different companies as well as information about data protection in the context of specific examples.  It's particularly relevant to touring companies and venues seeking to understand how who owns the customer data and how they might share it.

Published:2012 Type: guide-toolkit


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