CultureHive > Tags > tour
19th July 2013 Sara Lock

Resources tagged with "tour"

Audience data for touring companies – a practical guide

February 2015: New guidance on Data Protection is coming soon and information here will be updated as soon as possible For touring companies audience data – and who has access to it – is a contentious issue. This guide is primarily for touring companies, but venue staff might find it interesting to see the arguments from a touring company's perspective. It address five key questions: Why would I want audience data? Why might a venue be reluctant to give it to me? What does the law say? Could I actually manage all this data? and What can I do if a venue …

Published:2014 Type: guide-toolkit


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How to promote live music

Generator is recognised as the UK’s leading music development agency and, among other projects, it runs Mapped Out, a development programme for emerging live music promoters. Generator has set up a touring network and supports promoters with practical audience development and marketing.  Bob Allan organises Generator's programme of advice sessions, master classes, training courses, seminars, conferences and showcases for UK talent. In this guide he provides the do's and don'ts of promoting live music in rural areas.

Published:2014 Type: guide-toolkit


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Touring to rural venues

Orchestras Live is a national music charity that takes professional orchestras to rural venues to enable as many people as possible to experience live world class orchestral music. Each year they work with over 60 promoter partners, ranging from professionally run arts centres to voluntary music groups presenting music in community halls and churches. Based on Orchestras Live's experience, this guide provides bullet point tips to consider when touring to rural venues.

Published:2014 Type: guide-toolkit


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Lessons in live streaming from National Theatre Wales

Bradley Manning, the young US soldier who was convicted of releasing the largest set of classified documents ever leaked to the public, spent his early years in west Wales. In 2013 the National Theatre Wales’ (NTW) production The Radicalisation of Bradley Manning, toured around Wales before appearing at the Edinburgh Fringe. Early on in the production process the decision was taken to live stream each performance, as a result over 6,500 audience members watched the Bradley Manning live stream from 1,269 cities in 103 countries.

Published:2013 Type: case-study


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Implementing research and data capture for a touring company

Cheek by Jowl (CbJ) is an international theatre company, which operates in-house as an Associate Company at the Barbican Centre in London. As a touring theatre company, CbJ faces the ongoing challenge of trying to capture data, to refine and target their marketing activity, in the absence of any box office information. This case study describes how strategic planning has enabled CbJ to create a model for data capture that can be used when operating as a resident company in other venues thereby helping to develop a successful marketing campaign. 

Published:2013 Type: case-study


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Creating an audience development strategy for a consortium-led tour

Learn how the Philharmonia Orchestra prepared their audience development bid to Arts Council England's Strategic Touring Fund.  Find out what was learned about the process, even before the success of the application was determined.

Published:2013 Type: guide-toolkit


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How to market touring arts events more effectively

This comprehensive guide to market touring arts events includes chapters on setting up a tour, campaign planning, communicating with audiences and monitoring and evaluation. The guide features case studies, top tips and comments from over 60 practitioners and is based on research responses from over 40 companies and 50 venues. As well as being an excellent tool box for those new to touring marketing it is also a valuable refresher for marketers and venues with front line experience.

Published:2013 Type: guide-toolkit


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