Resources tagged with "sales"
Many arts organisations are making effective use of their assets and selling products and services to business to generate income. This guidance gives examples (Circus Space and Welsh National Opera) of how the arts sector has skills and ways of operating which are directly transferable to businesses – training, personal development, entertainment. It concludes by giving ten top tips for getting started on an entrepreneurial endeavour.Published:2014 Type: guide-toolkit
How important is the person who nearly bought a ticket? US-based marketing consultant Trevor O’Donnell offers some firm but considered advice on where and how ticketed arts organisations should be placing their sales energies to ensure empty seats are kept to a minimum. Trevor is a straight talking marketing consultant who has developed marketing/sales strategies for many arts organisations including Disney, Cameron Mackintosh, Cirque du Soleil and the Music Center of Los Angeles.Published:2014 Type: article
This case study explains how The Place - a centre for contemporary dance in the middle of London - introduced a new pricing system for all their performances in 2001. After fifteen months closed for refurbishment, the theatre re-opened with five new main prices, all with different booking conditions. The strategy described in this case study proved very effective with ticket yield increasing by 14%, ticket sales by 28% and net income by 44%.Published:2013 Type: case-study