Resources tagged with "research company"
How can we develop a deeper understanding of what motivates people to attend or take part in arts and cultural events? Mary Butlin showed AMA conference 2013 delegates how to implement a low-cost research programme to understand audience motivations and shared expertise from a variety of settings for organisations of all sizes. Helen Jones from Octagon Theatre Bolton joined Mary to give an example of a theatre running their insight programme in-house and how it has helped to inform marketing communications and maximise potential for increased ticket sales and funding.Published:2014 Type: guide-toolkit
This article was first published on Research Access. It discusses how the Van Gogh Museum in Amsterdam is using the findings of a deep research exercise to move away from trying to ‘be all things to all people’. The article makes reference to a presentation made by the Van Gogh Museum and TNS NIPO at the 2013 ESOMAR Annual Congress in Istanbul.Published:2013 Type: article