CultureHive > Tags > research company
19th July 2013 Sara Lock

Resources tagged with "research company"

Insight-led: understanding motivations of attenders and potential attenders

How can we develop a deeper understanding of what motivates people to attend or take part in arts and cultural events? Mary Butlin showed AMA conference 2013 delegates how to implement a low-cost research programme to understand audience motivations and shared expertise from a variety of settings for organisations of all sizes.  Helen Jones from Octagon Theatre Bolton joined Mary to give an example of a theatre running their insight programme in-house and how it has helped to inform marketing communications and maximise potential for increased ticket sales and funding.

Published:2014 Type: guide-toolkit


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Creating engaging brand experiences with emotion-based visitor research

This article was first published on Research Access.  It discusses how the Van Gogh Museum in Amsterdam is using the findings of a deep research exercise to move away from trying to ‘be all things to all people’.  The article makes reference to a presentation made by the Van Gogh Museum and TNS NIPO at the 2013 ESOMAR Annual Congress in Istanbul.

Published:2013 Type: article


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Research brief samples

Example research briefs for use in commissioning organisations or consultants to carry out research.

By Cath HumePublished:2012 Type: case-study


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