CultureHive > Tags > relationship
19th July 2013 Sara Lock

Resources tagged with "relationship"

How to attract a corporate sponsor

In this how-to guide you will explore key tips on building valuable relationships with corporate sponsors.

Published:2015 Type: guide-toolkit


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The changing face of business sponsorship

The arts have a much richer role to play within a modern, competitive and sustainable business environment. This guide sets out how arts organisations can create new relationships with businesses and achieve a more varied set of outcomes.

Published:2014 Type: guide-toolkit


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How to build a good relationship with the local press

Do you feel like you’re sending your press releases out into the void? Helen Nugent, former Times journalist and founding editor of cultural website Northern Soul, shares her secrets for building a more fruitful relationship with your local arts journalist.

Published:2013 Type: article


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Managing a diverse range of stakeholder relationships

In March 2006 Manchester Camerata’s partnership with the Royal Northern College of Music (RNCM) was selected as one of only seven exemplars to take part in phase three of Mission, Models, Money (MMM), an independent action research programme for the arts and cultural sector. Over the following twelve months, the process of developing Manchester Camerata’s strategic alliance with the RNCM was evaluated and the results generated a case study to be used as a role model for the wider arts sector.

Published:2013 Type: article


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Building relationships with stakeholders

We often think that research sharing between venues and visiting companies is a contentious issue but during some past research Heather Maitland talked to 50 companies and many of them said things like: ‘I don't encounter massive problems as we have good relationships with venues who are happy as long as they get something in return.’ So what is a good relationship and how can we create them?

Published:2013 Type: article


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A best practice guide to assessing agency creativity

The Judging Creative Ideas guide is aimed at arming marketing professionals with a best practice guide to assessing creative ideas from communications agencies. While the steps outlined may not be relevant to every creative idea process that you go through as arts marketers this provides some extremely useful steps to go through and aims provide some answers to the following questions 1) how do you know when you have a good idea on your hands 2) how can you turn a good idea into a great one and 3) at what point in the process do you need to be most …

Published:2013 Type: guide-toolkit


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Models for institutional co-operation

This report looks at what strategic alliances could be developed between organisations to achieve back-office cost efficiencies, and how these could be extended front-of-house to include more collaborative business models. It considers approaches to new kinds of artistic collaboration, establishing better connections to culturally diverse communities and organisations, and the development of imaginative federated fundraising strategies.

Published:2013 Type: article


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Niche marketing: focusing on the few

A short study into the value of niche marketing using the example of the successful Opus One subscription series for the Hallé in Manchester. This article analyses why and how this form of marketing can work and why it might not be suitable for all organisations.

Published:2013 Type: article


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Converting supporters into 'raving fans'

This article looks at how the Baltic has increased visitor frequency by making the visitor experience an unrivalled one, aiming to convert those who might be supporters of the museum into ‘raving fans’. Claire Byers explains how technology has played its part but so too has staff training.

Published:2013 Type: article


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Using technology to develop audience relationships

In this article Martin Vogel examines how technology can authentically serve the purposes of an arts organisation. He looks at the importance of developing a technology strategy for audience relationships that takes into account an organisation’s resources and priorities.

Published:2013 Type: article


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How to move audiences up the ladder of engagement

We all want to attract new audiences and encourage our current audiences to attend more frequently. This guide explains how you can move your customers up the ladder of engagement by using two techniques; test-drive and teleprompt. Described as affordable, profitable, practical and successful approaches, you'll find an outline of how to undertake each one along with case studies which demonstrate the impact they have had on audience engagement.

Published:2013 Type: guide-toolkit


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Arts Engagement with older people and families

Twelve case studies of arts engagement projects working with older people and families in London. The case studies share the learning from Audiences London's Family Advocates Programme, BAC's work with non-professional older artists, a skills exchange with Building Exploratory, an architecture centre and Cubitt, a gallery and studios regarding work with older audiences, Royal Philharmonic Orchestra & Tate Britain's project working with children to explore artwork through classical music among others.

Published:2013 Type: case-study


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Breaking down barriers to attract new audiences

This case study looks at The Night Shift, a radical new concert series created to attract new and younger audiences to experience the work of The Orchestra of the Age of Enlightenment (OAE). As well as young people, the series targeted infrequent and non-attenders of classical music by taking classical music out of the concert hall, and presenting concerts in an informal, interactive, friendly way. The result was a breaking down of barriers between performers and audience, while maintaining the high artistic standards of OAE's existing concerts.

By Orchestra of the Age of EnlightenmentPublished:2013 Type: case-study


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Creating life-long relationships with museum visitors

An insight into how The Natural History Museum aims to create life-long relationships with its visitors which rely on them being connected with all aspects of the Museum's work.  For an organisation that has 40 different logos and a complex structure, this is no easy task, and this case study shows you how it can be achieved, and how the 'magic' happens.

Published:2013 Type: case-study


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How and why businesses in and around Manchester are using Twitter

This guide shows how businesses use Twitter to market themselves and their work in Manchester, one of the most active Twitter communities in the country.  With clear illustrations of what the data on usage actually means, this analysis can help you to make sure you're staying one step ahead of your competitors when using Twitter.

Published:2013 Type: guide-toolkit


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How to create family friendly provision

This report evaluates three family friendly exhibitions at Oldham Art Gallery, Turnpike Art Gallery and Salford Art Gallery and Museum. It highlights some of the issues faced by artists, curators, education staff and other partners when developing accessible environments and exhibitions for family audiences. You'll find details of the different approaches taken by each organisation, the key findings and recommendations - including a family friendly provision checklist.

Published:2013 Type: research


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Community engagement case study: Wirral Community Shakespeare

Wirral Community Shakespeare was conceived as an eight month long reading project culminating in a run of free public performances of William Shakespeare’s The Winter's Tale in Birkenhead Park. This case study takes the reader through the project process - which included artistic workshops with professional and experienced amateur actors, musicians and technicians - as well as providing a series of key learning points.  

Published:2013 Type: case-study


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Imagine your organisation dedicated to public engagement

Following an instinctive approach to building a business and customer relationship management has helped Innocent Drinks to become a market leader.  This guide focuses on knowing what you're about and communicating that effectively, ensuring that brand buy-in and commitment to customer satisfaction are understood throughout the organisation.

Published:2013 Type: guide-toolkit


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Creating campaigns with your audiences and visitors

A practical toolkit for devising, creating, co-creating, delivering and managing integrated marketing campaigns to develop awareness, interest and engagement from different audiences. Learn how arts marketers can move from simply telling audiences about events, to demonstrating the value they will get from them, and involving them as active participants. With case studies and exercises to explore encouraging visitor/audience involvement in marketing campaigns.  

Published:2013 Type: guide-toolkit


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Harnessing communities to enrich online arts engagement

Discover new ways to engage audiences and visitors online between visits, and how research can give insights into why people participate on social networks. This resource highlights the benefits that engaging with people online can offer to arts and cultural organisations. It examines four ways of approaching content: consumption, interaction, curation and creation, and explores effective types of online engagement that arts marketers can apply.

Published:2013 Type: article


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How to improve marketing relationships between touring performing arts companies and the venues they tour to

This short article from the Independent Theatre Council gives and overview of why it is important for touring companies and performing arts venues that receive them work together on their marketing and audience development plans.

Published:2013 Type: article


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Get to grips with what the Heritage Lottery Fund means by ‘audience development’ and how to use it in funding applications

These guidelines from the Heritage Lottery Fund explain what audience development is, why it is important to them, and why arts and cultural organisations and the people marketing and fundraising for them should take full account of the HLF’s priorities on audience development. The Guidelines then cover topics such as who takes part and who doesn’t, barriers to participation, factors driving participation, and gives a 5-step process to help museums, heritage sites and cultural organisations build audience development into what they do.

Published:2013 Type: guide-toolkit


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How to manage multiple priorities

How can you manage a mix of priorities while still meeting the targets and expectations of artists, funders and line managers? How should you decide on your top priorities? This article describes how to manage your time effectively in order to achieve a balanced working pattern while still meeting all your objectives and deadlines.

Published:2013 Type: guide-toolkit


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Audience engagement and development project at Tramway in Glasgow

Tramway, a major contemporary art exhibition and performance space in Glasgow, renewed, revitalised and refreshed its relationship with audiences new and old. This case study reveals how they did this with a combination of challenging and exciting programming strategies across the venue, marketing and communications output and a holistic approach to audience experience at the venue.

Published:2013 Type: case-study


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Moving from 'transactional' to 'relational' engagement

Case study exploring how the team at Walker Art Center interpret and deliver on the organisation's mission, in an area where most tourism is local. Discover how shifting audience expectations and behaviours influence the Walker’s relationship with the public, and how they market their venue as an attractive destination.

Published:2013 Type: case-study


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The art of conversation

Transcript of a presentation on copywriting and creating ideas for the social web.

Published:2012 Type: article


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Enhancing your word-of-mouth and viral marketing

Report on a session about enhancing word-of-mouth through storytelling, viral marketing and generating buzz, and how to transform this into an ongoing relationship.

Published:2012 Type: case-study


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"Follow me": How do we know if digital 'pull' marketing is working?

How do we know if online 'pull' marketing is working? Case studies from Contact Manchester, complemented by tips from Culture24 for using Google Analytics effectively.

By Jane FinnisPublished:2012 Type: guide-toolkit


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The changing role of the marketer

Transcript of a keynote presentation on the changing role of marketers focused on a spectrum of audience engagement / participation.

Published:2012 Type: article


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Getting to know you

Getting to know you: customer relationship management on a shoestring

By Heather MaitlandPublished:2012 Type: guide-toolkit


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Influencing skills

A guide to influencing people, based on a practical workshop session exploring how to effectively manage a range of relationships - with suppliers and key stakeholders, within line management contexts, upwards and sideways within your organisation.

Published:2012 Type: guide-toolkit


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