CultureHive > Tags > publicity
19th July 2013 Sara Lock

Resources tagged with "publicity"

Raising awareness of a participatory cultural project

This case study explores an integrated publicity campaign to promote The Cultural Spring, a three-year project to increase arts participation and engagement in Sunderland and South Tyneside. It covers the process and outcomes of creating a publicity campaign which engaged both the media and potential participants in the project.

Published:2014 Type: case-study


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A guide to getting free publicity

This toolkit from Arts Tasmania offers advice on how to gain free publicity.  This practical resource gives many useful tips including how to prepare a media release and how to deal with media enquiries (including being interviewed by the media).  Handy examples of media releases are also included.  This easy to follow guide has been adapted for CultureHive with practical advice that is particularly relevant for arts professionals who are new to dealing with the media.

Published:2014 Type: guide-toolkit


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Creating an audience focused season brochure

US arts marketing consultant Trevor O’Donnell tells us from a strategic perspective why he admires the latest season brochure from the Austin Symphony.  The audience focused brochure uses visuals to bring to life the experience of a young couple throughout an evening at the Austin Symphony. Trevor is a straight talking marketing consultant who has developed marketing/sales strategies for many arts organisations including Disney, Disney Theatrical Productions, Cameron Mackintosh, Cirque du Soleil and the Music Center of Los Angeles.

Published:2014 Type: article


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Launching the new Library of Birmingham

It’s not every day that libraries make the front page, but the opening of the new Library of Birmingham was one of the big culture stories of 2013. In this case study, Kate Feld interviews Sara Rowell, Partnerships and Marketing Senior Manager at the Library of Birmingham, about the launch of this spectacular new building and finds out what happens next.

Published:2014 Type: case-study


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You wrote a book, now what?

Angela Jackson’s debut novel The Emergence of Judy Taylor has been received with great critical acclaim and is through to the final three of Amazon Rising Stars 2013.  In this article Angela reflects on how her background in arts PR helped her prepare to launch her own work, albeit there were many new lessons she had to learn along the way.  This is a fascinating read for those working in the literature world and indeed for anyone hoping to become a published author.

Published:2013 Type: article


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Public relations and the media – an introduction for arts and cultural marketers

A general introduction to core press and PR topics for the cultural sector, aimed at supporting marketers and artists working in the arts.

By Audiences WalesPublished:2013 Type: guide-toolkit


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Getting started with arts marketing

This guide offers a broad introduction to arts marketing, with the aim of supporting any organisation or artist working in the arts.

By Audiences WalesPublished:2013 Type: guide-toolkit


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Co-creating campaigns with customers

New ways of working with visitors and audiences can help develop new, more engaging marketing ideas and solutions. Using the examples of arts ambassadors, idea generation groups and co-creation, this resource explores how arts marketers can think about their cultural marketing campaigns in a fresh way by bringing the audience on to the team.

Published:2013 Type: guide-toolkit


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Investing in and working with photographers

In this digital age, when even the most average photographer can take a good enough picture and enhance it with some software, it seems that almost anyone can pass themselves off as a photographer. However, only a few very skilled creative photographers are actually worth investing in. A picture is only worth a thousand words when it captures a thousand words, i.e. a story. This case study from Wales Millennium Centre explores what this means; rather than simply shooting what is visible - it requires thought, a creative mind and keen eye to imbue the image with meaning.

Published:2013 Type: case-study


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Public engagement on a shoestring

Transcript of a session which took a practical approach to marketing the arts on  limited budgets, with case studies and practical examples of engaging the public in imaginative  ways.

Published:2012 Type: article


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