CultureHive > Tags > public relations
19th July 2013 Sara Lock

Resources tagged with "public relations"

Creating an audience focused season brochure

US arts marketing consultant Trevor O’Donnell tells us from a strategic perspective why he admires the latest season brochure from the Austin Symphony.  The audience focused brochure uses visuals to bring to life the experience of a young couple throughout an evening at the Austin Symphony. Trevor is a straight talking marketing consultant who has developed marketing/sales strategies for many arts organisations including Disney, Disney Theatrical Productions, Cameron Mackintosh, Cirque du Soleil and the Music Center of Los Angeles.

Published:2014 Type: article


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Launching the new Library of Birmingham

It’s not every day that libraries make the front page, but the opening of the new Library of Birmingham was one of the big culture stories of 2013. In this case study, Kate Feld interviews Sara Rowell, Partnerships and Marketing Senior Manager at the Library of Birmingham, about the launch of this spectacular new building and finds out what happens next.

Published:2014 Type: case-study


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A best practice guide to selecting an agency

Finding an Agency is designed to aid the agency selection process.  This is a fairly detailed guide that outlines the valuable processes to go through and questions to ask when considering working with an agency or agencies.  The contents page will help you quickly find the section most relevant to your needs and gives a handy overview of all the angles covered. It offers help and guidance for marketers who already work with an agency (or agencies) and for those who may have less experience.  The guide also walks through the questions to consider when looking to work with a …

Published:2013 Type: guide-toolkit


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Briefing an agency: a best practice guide to briefing communications agencies

Get the most out of your communications agency with help from this guide, which draws from research conducted among over 140 advertisers and agencies. This guide was developed by the Institute of Practitioners in Advertising, and partner professional bodies ISBA, Marketing Agencies Association (MAA) and PRCA.

Published:2013 Type: guide-toolkit


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You wrote a book, now what?

Angela Jackson’s debut novel The Emergence of Judy Taylor has been received with great critical acclaim and is through to the final three of Amazon Rising Stars 2013.  In this article Angela reflects on how her background in arts PR helped her prepare to launch her own work, albeit there were many new lessons she had to learn along the way.  This is a fascinating read for those working in the literature world and indeed for anyone hoping to become a published author.

Published:2013 Type: article


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Pitching to the UK national press from the regions

Arts organisations located outside of London struggle to get their fair share of national press even before the news industry entered crisis mode. Now the latest round of belt tightening has seen travel budgets slashed and editorial cuts across the board. Don’t despair, says seasoned arts PR Catharine Braithwaite. With the right approach and some good planning, culture in the regions can still make the national pages.

Published:2013 Type: guide-toolkit


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How Visit London can help you reach more visitors

This factsheet explains the advice and support that Visit London offers in order to reach more visitors. You'll find links to further free online resources, information about partnership opportunities, marketing and PR campaign ideas, and details of how to get listed on the Visit London website. There's also a handy top tips section for developing cultural tourists.

Published:2013 Type: guide-toolkit


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Public relations and the media – an introduction for arts and cultural marketers

A general introduction to core press and PR topics for the cultural sector, aimed at supporting marketers and artists working in the arts.

By Audiences WalesPublished:2013 Type: guide-toolkit


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How and why businesses in and around Manchester are using Twitter

This guide shows how businesses use Twitter to market themselves and their work in Manchester, one of the most active Twitter communities in the country.  With clear illustrations of what the data on usage actually means, this analysis can help you to make sure you're staying one step ahead of your competitors when using Twitter.

Published:2013 Type: guide-toolkit


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How to write a press release

Writing an effective press release is an important first step in building up your media relations and giving your story the best chance to be heard. The initial role of a press, or news, release is to provide reporters with the basics needed to develop a news story. This snapshot guide explains how to develop good relationships and improve communication with different media. You'll find tips on writing a successful press release, how and when to distribute it, along with advice about tracking any coverage gained.

Published:2013 Type: guide-toolkit


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How to write a press release

It's often difficult to make your story stand out from the crowd. This useful guide explains what you should include on a press release to ensure it grabs the attention of the recipient. It includes a generic template you can use, along with two annotated examples of a press release and photo opportunity.

Published:2013 Type: guide-toolkit


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How to develop media relations to increase coverage of your organisation

Build positive press relationships with help from this introductory guide that takes you through the key stages of a media relations campaign. From finding positive stories to researching media contacts and writing press releases, discover top tips for increasing coverage of your organisation.

By The Audience AgencyPublished:2013 Type: guide-toolkit


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Ten top press and PR tips for arts and cultural professionals

At an Arts Marketing Association (AMA) day conference in spring 2011, press and PR professionals from the cultural sector were brought together by for PR and the Changing Media – a summit on the changing role of press and PR in the arts. The day was crammed with ideas and conversation (well, they were PR people after all) and some of the recurring themes. This article aims to summarise a lively day in ten points but the report of the day can be found on the resources pages of the AMA website www.a-m-a.co.uk 

Published:2013 Type: guide-toolkit


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Using pricing to optimise income and access

Transcript of a session giving an overview of pricing strategy and theory, and the pricing review process, with a case study from the City of Birmingham Symphony Orchestra (CBSO).

Published:2012 Type: case-study


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